Marketing And Communications Specialist (Digital Marketing)

Location: hirify.global Okanagan Campus, Kelowna, British Columbia, Canada. Full-time, onsite position.

Salary: $7,158.42–$10,292.25 CAD monthly.

Company

hirify.global is a university, and this role supports Student Housing and Community Services at the Okanagan campus.

What you will do

• Develop, implement, and evaluate strategic marketing and communications plans, integrated campaigns, and projects supporting Student Housing and Community Services portfolios.
• Manage multiple concurrent campaigns and projects, including priorities, timelines, budgets, deliverables, contributors, stakeholder updates, and contingency planning.
• Develop creative concepts and produce written, visual, photography, video, multimedia, print, and graphic design materials for digital and physical channels.
• Manage SHCS Okanagan social media channels and strategy, including editorial calendars, content development, publishing, monitoring, community engagement, and performance evaluation.
• Develop, write, edit, and optimize website content, targeted email communications, and other digital campaigns while ensuring accessibility, usability, accuracy, and brand alignment.
• Measure campaign, web, social media, email, and event performance; conduct surveys and audience research; and apply findings to future communications planning.

Requirements

• Undergraduate degree in a relevant discipline.
• Minimum five years of related experience, or an equivalent combination of education and experience.
• Willingness to respect diverse perspectives, including perspectives in conflict with one's own.
• Commitment to enhancing awareness, knowledge, and skills related to equity, diversity, and inclusion.

Nice to have

• Experience developing and implementing strategic marketing and communications plans and integrated campaigns, preferably within a large, complex organization.
• Experience independently managing multiple marketing and communications projects from planning through implementation and evaluation.
• Experience providing marketing and communications advice and recommendations to leaders and stakeholders.
• Graphic design and visual communications skills, with proficiency in Adobe Creative Suite, Canva, or relevant design and editing applications.
• Experience developing digital communications across web, social media, and email, including content management systems, analytics, and relevant digital tools.
• Experience with photography, videography, and multimedia content development.
• Ability to interpret analytics, audience research, and campaign results and translate findings into actionable recommendations.
• Experience supervising, training, or directing student employees or other staff.
• Excellent communication, consultation, project-management, and interpersonal skills, including sound judgment, priority-setting, deadline management, and collaboration with diverse stakeholders.

Culture & Benefits

• Work independently under the general guidance of the Manager of Communications and Marketing.
• Collaborate with SHCS leaders and staff, communications colleagues across the Okanagan and Vancouver campuses, university partners, student groups, and external service providers.
• Supervise student staff and provide creative and project direction across multiple initiatives.
• Work within hirify.global and SHCS policies, strategies, brand standards, and communications guidelines.
• The position is posted for informational purposes only and will be filled internally.