Thailand Country Manager & ASEAN Business Development Lead

Location: In-office in Bangkok, Thailand; requires approximately 70% travel within Thailand and periodic travel across ASEAN markets.

Company

hirify.global develops agricultural science and crop protection technologies to improve farm productivity and resilience.

What you will do

• Lead the Thailand business to achieve revenue, profitability, market share, cash flow, and operational objectives.
• Develop and execute country sales, marketing, and annual business plans aligned with country and regional priorities.
• Manage distributors and channels, strengthen customer and agronomic capabilities, optimize inventory, improve forecast accuracy, and manage receivables.
• Identify and develop B2B growth opportunities, strategic partnerships, market segments, business models, and portfolio expansion opportunities across ASEAN.
• Collaborate with ASEAN country leaders and regional stakeholders on market penetration, growth strategies, and cross-country initiatives.
• Set objectives and KPIs, coach the organization, and build an accountable, collaborative, customer-focused, high-performing team.

Requirements

• Bachelor’s degree in Agricultural Science, Agronomy, Business Administration, Management, or a related discipline.
• At least 10 years of progressive leadership experience in sales, marketing, business development, or commercial management within agrochemical, crop protection, agricultural inputs, or related industries, including 2–3 years in a senior commercial leadership role such as Country Manager, National Sales Head, or National Marketing Head.
• Proven success driving revenue growth, profitability, market share expansion, product launches, and business transformation, with strong knowledge of agricultural markets, channel management, and distributor networks across Thailand and ASEAN.
• Expertise in strategic planning, sales leadership, marketing and portfolio management, B2B business development, P&L management, working capital optimization, go-to-market execution, and change management.
• Established network across the agricultural value chain, including distributors, retailers, formulators, business partners, and industry stakeholders.
• Experience leading, developing, and coaching high-performing multicultural teams in an inclusive and collaborative environment.
• Strategic, data-driven, customer-focused leadership, strong analytical skills, sound business judgment, and the ability to identify opportunities and deliver sustainable results.
• Thai national or holder of a valid Thailand work permit, with native-level Thai and fluent English communication skills.
• Willingness to travel extensively within Thailand and periodically across ASEAN markets.

Nice to have

• MBA or another relevant postgraduate qualification.
• Regional or multi-country experience within ASEAN.

Culture & Benefits

• In-office role based in Bangkok with extensive domestic and regional travel.
• Work in an environment focused on integrity, safety, respect, results, collaboration, customer focus, and continuous improvement.
• Equal opportunity workplace committed to diversity, inclusion, and a respectful environment free from discrimination and harassment.