Product Marketing Manager, Live Events (AI)

Location: Mexico City, Mexico; hybrid work with 3 days per week from the hub.

Company

hirify.global is a global video game and interactive entertainment company developing, publishing, and live-operating mobile, web, PC, and console games, including Pokémon GO.

What you will do

• Own end-to-end product marketing strategies and go-to-market plans for Pokémon GO live events, defining objectives, audiences, positioning, messaging, and campaign approaches.
• Partner with Production, Game Design, Product Management, brand, licensing, regional teams, agencies, external partners, and other stakeholders to connect in-game and real-world experiences.
• Translate event concepts, gameplay, player insights, and regional context into value propositions, campaign narratives, naming and messaging frameworks, and player communications.
• Develop creative briefs and global marketing plans across web, social, CRM/direct marketing, community, PR, creators, platform partnerships, paid media, and regional channels.
• Coordinate approvals, milestones, deliverables, dependencies, risks, trade-offs, launch readiness, and post-event learning across complex overlapping timelines.
• Establish KPIs, evaluate campaign and event performance, direct resources and budgets toward high-impact opportunities, and build responsible AI-enabled workflows for insights, planning, creative exploration, localization, quality control, and analysis.

Requirements

• 5+ years of experience in product marketing, consumer marketing, integrated marketing, live events marketing, entertainment marketing, or related disciplines, including developing and executing go-to-market strategies for consumer products, experiences, or live-service businesses.
• Experience leading complex cross-functional initiatives with Product, Creative, Marketing, Production, regional teams, and external partners; strong project management and organizational skills; ability to influence without direct authority, navigate trade-offs, and manage overlapping timelines.
• Strong understanding of positioning, messaging, audience segmentation, campaign strategy, brand development, and integrated marketing, with the ability to work from high-level strategy through hands-on execution.
• Experience using player, product, campaign, or event data to identify opportunities, establish success metrics, measure performance, and inform future strategy.
• Advanced fluency with AI-powered tools and ability to apply them to marketing strategy and execution, build efficient workflows, critically evaluate outputs, and use AI responsibly in brand- and partner-sensitive environments.
• Excellent written, verbal, and presentation skills, including the ability to create clarity, drive alignment, and communicate recommendations to senior stakeholders and external partners in a global business.
• Strong English language skills.
• Collaborative working style and ability to operate effectively across tightly integrated cross-functional teams and overlapping event timelines in a fast-moving live-service environment.
• Bachelor’s degree or equivalent practical experience.

Nice to have

• Experience marketing large-scale live events, experiential programs, location-based entertainment, or other real-world consumer experiences connecting digital products with in-person activations.
• Experience marketing mobile or free-to-play games, or working on a live-service product with frequent content and event cadence.
• Experience developing marketing strategies with global and regional teams across multiple markets and cultures.
• Experience building or scaling AI-enabled marketing workflows, experimentation frameworks, knowledge systems, or creative processes that improved speed, decision quality, or campaign effectiveness.
• Experience partnering with Product Management, Game Design, Production, or live event teams, especially in major entertainment or licensed IP environments with complex approval processes.
• Understanding of Pokémon GO, its community, and the broader Pokémon franchise.
• Experience working with Japanese business partners or proficiency in Japanese.

Culture & Benefits

• Hybrid work arrangement with 3 days per week from the Mexico City hub.
• Global environment with colleagues, players, and partners across multiple countries and cultures.
• Commitment to a diverse, supportive, respectful, and inclusive workplace.
• Background checks are required after a conditional offer because the role provides access to sensitive employee or customer information and company financial information.