8 дней назад
Growth Marketing Specialist (B2B) (Fintech)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Growth Marketing Specialist (B2B) (Fintech): Building demand-generation campaigns, field marketing programs, and marketing operations systems for B2B pipeline growth with an accent on event execution, HubSpot workflows, budget management, and AI-powered productivity. Focus on analyzing campaign attribution, automating repetitive processes, coordinating vendors, and aligning marketing programs with sales and target-account goals.
Location: Remote from Mexico, based in Mexico City, with occasional travel
Company
is a fintech and crypto company providing products and services for businesses and users in the digital-asset ecosystem.
What you will do
- Manage end-to-end B2B marketing events, including trade shows, executive dinners, roundtables, webinars, virtual summits, and partner activations.
- Coordinate vendors, contracts, payments, budgets, forecasting, purchase orders, invoices, and ROI reporting.
- Manage HubSpot workflows, lead scoring, email automation, campaign attribution, segmentation, CRM data hygiene, and performance dashboards.
- Use AI tools daily for content drafting, analysis, creative production, vendor research, reporting, and process automation.
- Collaborate on landing pages, emails, social content, presentations, sales enablement materials, webinars, and thought-leadership content.
- Align marketing programs with Sales, Product Marketing, pipeline goals, territory plans, and target account lists.
Requirements
- 4+ years of B2B marketing experience, ideally covering demand generation, events, and marketing operations.
- Hands-on proficiency with HubSpot Marketing Hub and CRM.
- Experience managing events, marketing budgets, vendor contracts, and multi-vendor logistics.
- Strong analytical, organizational, project management, written, and verbal communication skills.
- Excellent written and verbal English and Spanish.
- Based in Mexico City and available for occasional travel.
Nice to have
- Experience in fintech, financial services, or enterprise SaaS B2B environments.
- Familiarity with ABM platforms such as Demandbase, 6sense, or HubSpot ABM.
- Paid media, SEO/SEM, content marketing, analytics, BI, or event-platform experience.
Culture & Benefits
- Remote work arrangement from Mexico.
- Fast-paced environment focused on experimentation, efficiency, and doing more with less.
- Daily use of AI and automation to increase marketing output and reduce manual work.
- Cross-functional collaboration with Sales, Product Marketing, content, design, and leadership.
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