Head of Global Campaigns (AI)

Location: San Francisco, California, United States; office-centric hybrid schedule with in-office days on Monday, Tuesday, and Thursday, work from home generally available on Wednesday, and Friday flexibility depending on the role and team.

Base salary: $207,000–$243,000 per year, plus potential equity, sales incentive pay, and benefits.

Company

Asana is a platform for human and AI collaboration used by millions of teams worldwide.

What you will do

• Define and own global demand generation strategy for corporate and enterprise segments, including pipeline targets, MQLs, SQOs, conversion rates, and campaign ROI.
• Architect integrated multi-channel programs and always-on demand initiatives for product launches, vertical campaigns, and key buying seasons.
• Target enterprise buying committees and priority accounts through ABM, intent-driven platforms, paid media, and long-cycle buying programs.
• Partner with field marketing, partner marketing, product marketing, content, creative, and RevOps to align messaging and pipeline goals.
• Build attribution models and reporting frameworks for new-logo acquisition and marketing contribution.
• Lead and scale a high-performing demand generation team, using AI and automation for campaign execution, optimization, personalization, and reporting.

Requirements

• Extensive B2B demand generation experience in enterprise SaaS, owning marketing-sourced pipeline targets across AMER, EMEA, and APJ.
• Experience building or materially scaling a demand generation function during significant company growth, category change, or platform repositioning.
• Deep hands-on expertise with ABM platforms such as 6sense or Demandbase and programs targeting multi-stakeholder buying committees with long sales cycles.
• Technical and analytical proficiency with GTM tools including Marketo, Salesforce, and BI or attribution tools such as Tableau.
• Fluency in MQL-to-SQO conversion, pipeline velocity, and multi-touch attribution, with the ability to build performance-based business cases.
• Experience leading people and aligning diverse global stakeholders around shared pipeline goals.
• Strategic perspective on how AI agents affect enterprise buying behavior, with experience marketing a comprehensive platform or operating layer rather than a standalone point solution.
• Curiosity about AI tools and emerging technologies and willingness to use them for productivity, collaboration, or decision-making.

Culture & Benefits

• Office-centric hybrid work model with global collaboration.
• Mental health, wellness, and fitness benefits.
• Career coaching and support.
• Inclusive family-building benefits.
• Long-term savings or retirement plans.
• In-office culinary options and equitable benefits that may vary by role, country, and local regulations.