Director, Demand Generation (AI)

Location: Remote, United States; based in Lafayette, CO. Occasional travel is required. Candidates must verify identity and eligibility to work in the United States.

Annual base salary: $150,000–$180,000, commensurate with experience; bonus potential up to 10% annually.

Company

hirify.global provides compliance software, training, and consulting for automotive businesses across Environmental Health & Safety, sales, advertising, privacy, and HR.

What you will do

• Define the company-wide demand generation vision, multi-year strategy, annual plan, targets, budget, channel mix, and capacity model.
• Design segment-specific go-to-market motions for single-rooftop dealers, multi-rooftop groups, fleet, adjacent segments, new logos, account-based marketing, and expansion.
• Own sourced and influenced pipeline and revenue targets, forecasting, demand budget, investment cases, and executive and board reporting.
• Set funnel definitions, attribution methodology, reporting standards, and the roadmap for pipeline, velocity, CAC, CPL, payback, and BI measurement.
• Build the multi-year team, technology, agency, and operating model, including AI usage, human review, accuracy, claims, brand voice, and data-handling guardrails.
• Lead account-based and customer expansion strategies, develop the demand team, direct agency partners, and partner with Sales, Client Success, Product, Product Marketing, Consulting, and Revenue Operations.

Requirements

• 10–15 years of progressive B2B demand generation or growth marketing experience, ideally in SaaS or technology, including at least 3 years leading a team or function.
• Demonstrated experience building and scaling a demand function from the strategy and model through implementation and team hiring.
• Experience owning a pipeline target and the associated budget, and defending it before a CFO, executive team, or board.
• Bachelor's degree in marketing, communications, business, or a related field, or equivalent practical experience.
• Expertise in go-to-market strategy, segmentation, motion design, channel mix, CAC, payback, and pipeline coverage.
• Expertise in reverse-funnel planning, forecasting, funnel governance, and attribution methodology, including its limitations.
• Experience with organizational design, hiring, coaching managers, and directing agencies.
• Track record of applying AI and automation to marketing workflows for measurable gains, with the judgment to establish strategy and guardrails.
• Strong working knowledge of HubSpot, Marketo, Pardot, or similar marketing technology and Salesforce, sufficient to set roadmaps, make changes, and audit the stack.
• Strong working knowledge of paid search and social, SEO, visibility in AI answer engines, ABM and intent platforms, events, and lifecycle programs.

Nice to have

• Experience in automotive retail, fleet, insurance, EHS, HR, or another regulated B2B category.
• Demand generation experience for a multi-product portfolio sold to the same buyer.

Culture & Benefits

• Remote full-time work with a primarily sedentary workstation-based role and occasional travel.
• Medical, dental, and vision coverage.
• Flexible Spending Accounts, PTO, paid holidays, and floating holidays.
• 401(k) with company match and immediate vesting.
• Company-funded life insurance, Employee Assistance Programs, and no-cost mental health benefits.
• Diverse, inclusive, and authentic workplace with reasonable accommodations available.