Lead Consumer Marketing Specialist, RepairPal (Automotive)

Location: Remote, United States; travel up to 30% may be required for partner meetings, industry events, and trade shows.

Salary: $100,000–$130,000 annually, plus benefits.

Company

RepairPal provides trusted consumer information on auto repair and service, connecting consumers with certified mechanics throughout the United States; hirify.global acquired RepairPal in 2024.

What you will do

• Execute consumer marketing plans and campaigns with the Marketing Manager to drive engagement, shop traffic, and business KPIs.
• Collaborate with Product and internal and external partners to create co-branded consumer marketing materials.
• Develop and distribute emails, social posts, flyers, ads, landing pages, signage, guides, and other marketing toolkits for partners and RepairPal Certified shops.
• Write and publish consumer-facing content across blog, email, print, social, and web channels.
• Build, manage, and optimize HubSpot email campaigns using segmentation, automation, A/B testing, CRM tools, and performance reporting.
• Monitor campaign effectiveness, refine strategies, and stay current on marketing trends, automotive developments, and the competitive landscape.

Requirements

• 4+ years of digital marketing experience focused on consumer-facing campaigns, performance measurement, and deadline-driven execution.
• Experience developing effective B2C marketing strategies and consumer-focused content that drives engagement and business results.
• Exceptional writing, storytelling, and communication skills, including brand-aligned content creation across channels and adaptation for different audiences.
• Basic visual design skills and the ability to create marketing assets aligned with brand guidelines.
• Proficiency in HubSpot for email marketing, automation, list segmentation, CRM management, and reporting.
• Strong computer skills, including Google Suite, Salesforce, and related marketing tools.
• Strong understanding of email, social media, SEO, CTAs, customer journey mapping, and channel-appropriate content.
• Creative, solutions-oriented, organized, detail-oriented, and able to manage multiple projects independently in a remote work environment.
• Ability to collaborate with stakeholders, adapt based on feedback, and deliver high-quality, error-free work; integrity is required.
• A portfolio must showcase professionally executed marketing materials featuring published work for real brands with measurable audience engagement and business impact.

Nice to have

• SaaS background.
• Background in or enthusiasm for the automotive industry and automotive technology.

Culture & Benefits

• Remote work with work-from-home reimbursement.
• Medical, vision, and dental coverage from the first day.
• 15 days of PTO, 12 paid holidays, and one floating holiday.
• Up to 14 weeks of parental leave and a monthly wellness subsidy.
• Flexible spending account, 401(k) retirement savings plan, and employee stock purchase plan.
• Commitment to diversity, inclusion, authenticity, and collaboration.