Growth Marketing Specialist (Cybersecurity)

Location: Remote, USA. Candidates must be authorized to work in the United States without current or future sponsorship.

Salary: $108,000–$118,000 base annually, plus commission and equity.

Company

hirify.global provides software supply chain security that helps security-conscious organizations detect and respond to threats hidden inside software.

What you will do

• Plan, launch, and optimize paid campaigns across Google Ads, LinkedIn Campaign Manager, and other platforms for demand generation, product launches, content, webinars, events, partner marketing, and ABM.
• Build and optimize multichannel email programs, newsletters, event invitations, lead nurture, lifecycle, re-engagement, and product-led growth programs for enterprise security buyers, technical practitioners, and developers.
• Build and maintain campaign landing pages and lightweight CMS updates; run CRO experiments and ensure mobile responsiveness, tracking, and campaign alignment.
• Apply SEO and GEO fundamentals and use Google Search Console, Ahrefs, and GA4 to identify search trends, content opportunities, and performance gaps.
• Track and report CTR, CPC, CPL, conversion rates, qualified leads, and pipeline contribution; maintain dashboards, UTM tracking, attribution, and conversion events.
• Use generative AI, AI agents, and no-code automation for research, creative iteration, audience analysis, reporting, data preparation, and campaign QA; collaborate with Content, Product Marketing, Design, Marketing Operations, web development, and SDR teams.

Requirements

• 2–4 years of experience in B2B digital marketing, growth marketing, demand generation, or marketing campaign execution.
• Hands-on experience with paid search and paid social advertising, particularly Google Ads and LinkedIn Campaign Manager.
• Experience executing email campaigns in a marketing automation platform and creating or modifying landing pages in a website CMS.
• Working knowledge of B2B buyer journeys, audience segmentation, lead generation, and marketing funnels.
• Strong analytical skills and familiarity with marketing data, spreadsheets, campaign reporting, GA4, campaign tracking, and performance measurement.
• Professional experience using AI tools, including writing effective prompts and evaluating AI output for quality and accuracy, with examples of workflow, process, or outcome improvements.
• Strong organization, attention to detail, multitasking, written communication, collaboration, and problem-solving skills.
• Willingness to experiment with AI and emerging technologies, learn new approaches, and help others adopt effective tools and workflows.

Nice to have

• Experience in B2B SaaS, cybersecurity, developer tools, or enterprise technology marketing, especially with security professionals, technical enterprise buyers, or software developers.
• Familiarity with HubSpot, Marketo, Salesforce, Google Tag Manager, Google Search Console, Ahrefs, Screaming Frog, SEO, GEO, CRO, and landing page experimentation.
• Basic HTML/CSS skills and experience with a modern CMS.
• Familiarity with ABM and product-led growth strategies.
• Experience with ChatGPT, Claude, or similar AI platforms for research, content development, automation, and data analysis.
• Experience with Zapier, Make, n8n, basic scripting, or APIs for connecting marketing tools.
• Familiarity with Canva, Figma, or similar tools for lightweight creative development.

Culture & Benefits

• Remote-first, collaborative work environment with flexible PTO and quarterly three-day Wellness Weekends.
• Remote work stipend for internet and mobile service, plus eight paid volunteer hours annually.
• 401(k) with Traditional and Roth options and Flexible Spending Accounts.
• Approximately 90% employer-covered medical premiums, HRA support, and employer-paid dental, vision, disability, and life insurance.
• Pet insurance, Calm app membership, advancement paths, and internal mobility.

Hiring process

• The process typically takes 3–5 weeks and starts with application review, with an expected response within 7 business days.
• Stages include a 30-minute recruiter screen, hiring manager interview, subsequent interviews with leadership and the team, and an offer.