Field Marketing Specialist

Location: Hybrid schedule from the Ottawa office; travel across Canada and the United States approximately 25–35% of the time, including occasional weekends during event season. Candidates must be Canadian citizens or eligible to work in Canada and have valid documentation for travel.

Compensation: CA$58,314–CA$75,000, plus equity.

Company

hirify.global provides a cloud-based video security platform that transforms camera systems into real-time operational insights for businesses, serving more than 35,000 locations across 60+ countries.

What you will do

• Own assigned trade shows, conferences, and field events end-to-end, including contracts, deadlines, booth logistics, shipping, staffing, hotels, signage, AV, giveaways, and demo stations.
• Build event briefs covering goals, target accounts, messaging, staffing, run of show, and success metrics, and lead on-site setup, tear-down, staffing, troubleshooting, and scheduling.
• Run pre-show outreach and meeting-booking campaigns with Sales and SDRs, including target account lists and booth talk tracks.
• Manage lead capture, scanner configuration, data cleanup, CRM and marketing automation routing, campaign attribution, and handoff to Sales within SLA.
• Execute post-show follow-up and report on cost per lead, cost per meeting, sourced and influenced pipeline, and return recommendations.
• Manage event vendors and budgets, maintain event assets, and support regional webinars, customer dinners, lunch-and-learns, partner co-marketing, hirify.global Summit, and other company-hosted events.

Requirements

• 1–2 years of B2B field marketing, event marketing, or demand generation experience, including hands-on ownership of trade shows or conferences; SaaS or technology experience is preferred within this requirement.
• Experience running multiple events in parallel while managing deadlines, shipping windows, and vendor commitments.
• Ability to work autonomously within a defined calendar and playbook, make day-to-day decisions, manage deadlines, and escalate risks early.
• Experience with CRM and marketing automation tools such as Salesforce, HubSpot, or similar, plus lead capture tools and disciplined event data management.
• Commercial judgment focused on meetings and pipeline, with the ability to evaluate event returns.
• Strong written and verbal communication skills for briefing sales teams, writing pre-show copy, and managing vendor deadlines.
• Willingness and valid documentation to travel across Canada and the United States approximately 25–35% of the time, including occasional weekends during event season.
• Ability to work a hybrid schedule from the Ottawa office.
• Canadian citizenship or eligibility to work in Canada, successful completion of a criminal records check upon hire, and willingness to comply with hirify.global security policies and standards.

Nice to have

• Experience marketing to multi-location restaurant, retail, convenience, or franchise businesses.
• Familiarity with event management platforms such as Cvent or Splash.
• Exposure to channel or partner co-marketing, including MDF.
• Background in security, loss prevention, or hardware-plus-software products.
• Design familiarity with Figma, Canva, or Adobe for signage and collateral.

Culture & Benefits

• Values centered on urgency, quality, teamwork, trust, clarity, and candid feedback.
• Flexibility in how and where work gets done when the role allows, alongside clear expectations.
• Meaningful equity for every full-time, permanent employee.
• Fully paid health and dental benefits with no waiting period, plus a $500 health spending account.
• Monthly reimbursement for fitness, wellness, or mental health programs, with advancement based on contribution and initiative.
• Social connection through So-learns, hirify.global-o, and So-lunches.

Hiring process

• Introductory call with the Talent Team followed by an interview with the Hiring Manager.
• Role-relevant task or case, if applicable, and final interviews with cross-functional team members.
• Reference checks, offer, and onboarding.