Program Manager, Talent Attraction & Candidate Experience (Employer Branding)

Location: Bethesda, MD, United States; other locations include New York City, NY and Chicago, IL. Onsite role.

Annual salary: $115,825–$189,625.

Company

hirify.global is a large U.S. auto insurer founded in 1936 and part of the Berkshire Hathaway family of companies.

What you will do

• Implement hirify.global’s associate value proposition and hirify.global Pledge across recruitment and retention efforts.
• Create and execute employer-branding plans, including social media content, recruitment marketing campaigns, and recruitment materials.
• Oversee hirify.global’s presence on career sites, Handshake, Glassdoor, LinkedIn, and job boards.
• Advise cross-functional partners on content strategies supporting functional and campaign objectives.
• Monitor employer-branding best practices, social media trends, and competitor activity.
• Define and track KPIs including cost per hire, employee engagement, and candidate satisfaction.

Requirements

• 8–10 years of content development experience, preferably in financial services or large consumer brands.
• At least 3 years of digital marketing experience.
• Bachelor’s degree in public relations, Communications, Journalism, Integrated Marketing, or an equivalent qualification.
• Strong understanding of employer-branding principles and best practices.
• Experience developing and executing marketing campaigns.
• Excellent communication and interpersonal skills.
• Ability to collaborate with cross-functional teams.
• Strong analytical and problem-solving skills.
• Proven leadership and team-management skills.

Culture & Benefits

• Inclusive and collaborative culture centered on shared success.
• Personalized development programs, mentorship, and certification assistance.
• Competitive pay, benefits, and flexibility supporting employee well-being and long-term goals.
• Employment authorization sponsorship is not available for new applicants for this position.