Marketing Consultant 4 (Creative Lead)

Location: Charlotte, NC, United States; hybrid work schedule.

Company

hirify.global provides a 12-month W-2 contract opportunity supporting a client’s Global Talent Attraction & Marketing organization.

What you will do

• Lead the creative vision, storytelling approach, and experience design strategy for the client’s career site.
• Translate the talent brand and Employer Value Proposition into differentiated candidate experiences across digital channels.
• Lead complex marketing, development, content, and digital campaign initiatives with broad organizational impact.
• Manage or lead cross-functional teams and collaborate with business stakeholders, vendors, agencies, and other resources.
• Analyze marketing trends, customer and audience insights, and future marketing needs while supporting compliance with legal, privacy, and marketing policies.
• Make decisions and provide creative direction that supports candidate engagement, customer retention, sales, and profitability objectives.

Requirements

• At least 5 years of experience in Marketing, Digital Marketing, or Digital Platforms such as mobile or social media, or equivalent experience through work, training, military experience, or education.
• Experience developing and leading creative strategy for digital experiences, websites, campaigns, or brand platforms.
• Strong creative direction, visual storytelling, brand development, and content concepting skills.
• Experience translating business objectives, audience insights, and brand strategy into digital experiences and creative frameworks.
• Ability to establish and maintain brand standards, creative guidelines, and experience principles across multiple channels.
• Experience partnering with designers, copywriters, content producers, marketers, agencies, and business stakeholders.
• Strong understanding of candidate, customer, or user experience design principles and storytelling techniques.
• Ability to evaluate work and provide constructive creative feedback.
• Excellent communication, presentation, and stakeholder management skills.

Nice to have

• Experience supporting employer branding, talent attraction, recruitment marketing, or talent acquisition initiatives.
• Experience leading creative development for career sites, employer brand platforms, or candidate-facing digital experiences.
• Familiarity with UX/UI principles, digital design best practices, and content strategy.
• Experience developing integrated creative campaigns across web, social, video, and digital channels.
• Understanding of audience segmentation, candidate journeys, and talent marketing strategies.
• Experience working within a large, matrixed organization and navigating multiple stakeholder groups.
• Experience managing or directing external creative agencies, production vendors, and strategic partners.
• Familiarity with performance metrics and optimization approaches that inform creative decision-making.

Culture & Benefits

• Hybrid work arrangement in Charlotte, NC.
• 12-month W-2 contract engagement.
• W-2 employment is required; C2C and 1099 arrangements are not accepted.