Marketing Systems Administrator (HubSpot/Salesforce)

Location: US-Remote; Illinois, United States. The role may also be performed in a standard office environment, may require up to 10% travel, and may occasionally require after-hours support.

Salary: $80,000–$90,000 per year for potential hires performing work in or residing in the listed locations.

Company

hirify.global develops digital health solutions that empower healthcare providers to deliver superior patient care.

What you will do

• Own the administration and technical operation of HubSpot Marketing Hub and Sales Hub, including configuration, properties, workflows, forms, landing pages, campaigns, permissions, lead scoring, lifecycle stages, and automation.
• Manage and monitor the HubSpot-Salesforce integration, including data synchronization, field mapping, duplicate management, troubleshooting, and data integrity.
• Partner with Marketing, Sales, Sales Operations, and Salesforce administrators to improve lead capture, qualification, routing, lifecycle management, and Marketing-to-Sales handoffs.
• Establish database governance, data-quality standards, documentation, process maps, templates, and user guidance.
• Develop dashboards and reporting for lead generation, campaign performance, funnel conversion, pipeline contribution, attribution, lead aging, and marketing ROI.
• Evaluate marketing technology, automation, AI use cases, and process improvements; provide training and support to Marketing users.

Requirements

• 3–5 years of experience in marketing operations, marketing technology, CRM administration, marketing automation, or a related role.
• Strong hands-on HubSpot administration experience, including Marketing Hub and Sales Hub.
• Strong working knowledge of Salesforce CRM, including leads, contacts, accounts, opportunities, campaigns, fields, and its relationship with marketing automation platforms.
• Experience supporting HubSpot-Salesforce integrations, data synchronization, workflow development, lead scoring, lead routing, lifecycle management, CRM and marketing database governance, normalization, duplicate management, and data quality.
• Experience developing dashboards and reporting for lead generation, campaign performance, funnel conversion, pipeline contribution, attribution, and marketing ROI.
• Knowledge of B2B marketing, demand generation, and Marketing-to-Sales processes.
• Working knowledge of Google Analytics, digital marketing, and campaign tracking.
• Strong analytical, problem-solving, project management, organizational, written, verbal, and presentation skills, with exceptional attention to detail.
• Ability to identify root causes, develop scalable solutions, and translate technical concepts into clear language for business users.

Nice to have

• Experience with business intelligence and data visualization tools such as Power BI.
• Healthcare IT experience.
• HubSpot Marketing Hub certification.
• HubSpot Sales Hub certification.
• Salesforce Administrator certification or equivalent Salesforce experience.
• Bachelor's Degree in Marketing, Business, Information Systems, Analytics, or a related field. Equivalent relevant experience may be considered.

Culture & Benefits

• Remote work with the possibility of working in a standard office environment.
• Standard work week or schedule defined by assignment requirements.
• Competitive compensation and benefits package.
• Fast-paced environment focused on innovation, excellence, and improving healthcare delivery.
• Occasional after-hours support may be required for business-critical marketing activities.
• Up to 10% travel may be required for team meetings, company events, training, or other business needs.