Demand Generation Specialist

Location: Hybrid, 2–3 days per week at 200 Twin Oaks Road, Kohler, Wisconsin, United States. Approximately 20% travel, primarily for domestic vendors, channel partners, customers, and events. Applicants must be authorized to work in the United States without requiring new or transfer visa sponsorship now or in the future.

Salary: $76,050–$96,050 annually.

Company

hirify.global develops energy-resilience solutions including engines, generators, power conversion, UPS systems, EV components, electrification solutions, microgrid controls, and clean energy products for OEM, residential, industrial, and commercial customers.

What you will do

• Build lead capture and processing mechanisms into events, training, content, campaigns, partner activation, and other engagement programs.
• Translate program participation into measurable sales pipeline within the CRM and opportunity registration systems.
• Partner with Sales leadership to define sales-ready lead criteria and manage the handoff from channel marketing to Sales.
• Analyze engagement signals and buying intent to improve lead capture and program design.
• Report lead volume, source, quality, and program performance to internal stakeholders.
• Evaluate results, maintain feedback loops with Sales, and recommend future demand generation investments and improvements. The role does not own Sales follow-up, opportunity progression, quoting, CRM administration, or revenue delivery.

Requirements

• Bachelor’s degree in marketing, business communications, or a relevant field.
• 4–6 years of experience in B2B marketing, with meaningful exposure to demand or lead generation within marketing operations.
• Experience building or managing lead scoring, lead identification criteria, or lead handoff processes between Marketing and Sales.
• Working proficiency with a CRM or marketing automation platform for tracking lead source, volume, and conversion; Salesforce is preferred, with HubSpot and Marketo provided as examples.
• Experience working cross-functionally and reporting on program performance to internal stakeholders.
• Experience translating engagement from training, events, and content into lead signals rather than relying solely on outbound or paid lead generation.
• Demonstrated experience with Power BI, Salesforce, Google Analytics, and Microsoft 365 products.

Nice to have

• Related advanced degree, certification, or specialization.
• Industrial or durable-goods background involving long, technical, consultative sales cycles.
• Exposure to a business undergoing a commercial model shift, such as channel-led to channel-driven, and related marketing operations.
• Experience with a channel or distributor sales model where leads pass through a third-party sales force rather than a direct sales team.

Culture & Benefits

• Hybrid work with work-life flexibility.
• Competitive compensation and benefits, including health, vision, dental, and a 401(k) with company matching.
• Recognition and rewards, development and career opportunities, and support for career mobility.
• Safe, sustainable, inclusive workplace with a Zero Is Possible safety culture.
• Values include Curiosity, Trust, Pace, and Excellence.