Assistant Vice President, Marketing Automation & Analytics

Location: New York, United States; hybrid work with at least four days per week in the office.

Base salary: $94,556.00–$138,674.00 annually; 15% annual incentive target.

Company

hirify.global provides credit opinions, credit analytics solutions, and related products and services to global financial market participants.

What you will do

• Define the martech vision, strategy, and roadmap for the global Credit business.
• Own marketing technology platforms, including platform strategy, integrations, governance, administration, access controls, enhancements, support, and vendor relationships.
• Design, implement, and optimize marketing automation programs, campaign templates, lead scoring models, audience journeys, and lifecycle frameworks.
• Own marketing data architecture, campaign tracking, source attribution, taxonomy, integrations, database quality, governance, privacy compliance, and audience segmentation.
• Define and evolve marketing measurement frameworks, KPIs, and attribution methodologies; analyze funnel performance, campaign effectiveness, and audience behavior.
• Integrate performance data from multiple sources, build centralized executive dashboards, and provide insights and recommendations to marketing stakeholders.

Requirements

• Bachelor’s degree.
• 8+ years of experience in marketing automation architecture.
• Deep hands-on expertise administering, configuring, and integrating Pardot, HubSpot, or related marketing platforms with Salesforce and supporting technologies.
• Strong understanding of lead management, routing, and scoring processes.
• Experience with marketing intelligence and visualization tools such as Tableau, Power BI, or Looker.
• Ability to manage multiple projects simultaneously, communicate effectively with stakeholders, prioritize work, and deliver high-quality results within deadlines.
• Ability to collaborate effectively and work independently and autonomously.
• High attention to detail, process-driven execution, strong problem-solving skills, and experience overcoming ambiguity.

Culture & Benefits

• Hybrid work environment with regular in-person collaboration and tools for working with global colleagues.
• 100% 401(k) match up to 6% of salary, stock ownership potential, and company-provided life insurance.
• Medical, dental, and vision benefits, potential premium discounts, HSA contributions, wellness incentives, and disability insurance.
• Trust-based time off, paid sabbatical, family caregiving and parental leave, adoption assistance, and paid volunteering days.
• Leadership coaching, formal mentorship, tuition reimbursement, annual flex stipend, charitable matching, and employee resource groups.