Platform Marketing Lead (Fintech)

Location: Remote US; Remote Canada also listed as an available location. Remote-first role, with occasional in-person work possible and an in-person onboarding experience for new hires.

USA base pay: $115,000–$165,000 per year in CA, WA, NY, NJ, and CT; $101,000–$151,000 per year in other US states.

Company

Affirm provides predictable buy-now-pay-later payment solutions with no hidden fees, connecting merchants and consumers through its products.

What you will do

• Own channel strategy and execution for platform marketing programs focused on merchant acquisition and activation.
• Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels as relevant.
• Create campaign briefs, messaging, content, partner toolkits, presentations, and performance recaps.
• Collaborate with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to move programs from idea to launch.
• Define objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements.
• Analyze performance, make investment and optimization recommendations, and turn successful campaigns into reusable playbooks and templates.

Requirements

• 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing.
• Experience selecting and managing multiple marketing channels against defined business objectives.
• Track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes.
• Strong analytical judgment and ability to make decisions when attribution or performance data is incomplete.
• Hands-on experience building campaign briefs, messaging, content, presentations, or performance reports.
• Strong project management across multiple concurrent workstreams.
• Ability to learn new products, audiences, and business models quickly.
• Clear recommendations, personal ownership, willingness to handle execution details, and strong cross-functional communication and stakeholder management.

Nice to have

• Experience with platform or partner go-to-market programs.

Culture & Benefits

• Remote-first work environment with flexibility within the country of employment.
• 100% subsidized medical coverage, including coverage for employees and dependents, plus dental and vision benefits.
• Monthly stipends for technology, health, and wellness expenses.
• Flexible time off and generous holiday calendars.
• Employee stock purchase plan with discounted Affirm stock.
• Inclusive interview process with accommodations available for candidates with disabilities.