VP, Growth Marketing (AI)

Location: Remote, United States; other listed locations include Ontario, Canada, Alberta, and British Columbia.

Anticipated annual compensation: USA-based candidates $210,000–$230,000 USD; Canada-based candidates $290,000–$310,000 CAD. Additional bonuses, commissions, equity, or incentive compensation may apply.

Company

hirify.global provides scalable, data-driven software and technology solutions for fitness businesses, supporting clubs, coaches, members, and franchise health clubs worldwide.

What you will do

• Own new MRR, expansion, growth targets, forecasting, customer segmentation, and product-led growth priorities across ABC Trainerize and ABC FitMetrics.
• Set and govern growth strategy across paid acquisition, web and CRO, lifecycle marketing, SEO/AEO, content, social, influencer, affiliate, partner, community, and emerging channels.
• Build the PLG operating system, executive reporting, forecasting, scenario planning, attribution guardrails, incrementality testing, lift testing, holdouts, geo tests, and standardized dashboards.
• Improve the full customer journey from acquisition through activation, onboarding, adoption, conversion, retention, and expansion in partnership with Product, Engineering, Marketing, Finance, Analytics, Implementation, and Customer Success.
• Lead and develop a high-performing growth organization, govern agencies and vendors, and establish scalable playbooks, systems, documentation, and experimentation practices.
• Operationalize AI-driven capabilities and agentic workflows for personalization, experimentation, forecasting, productivity, decision-making, and customer journey optimization while maintaining governance and data integrity.

Requirements

• 10+ years in product-led growth, growth marketing, product growth, digital growth, or a comparable function, including VP-level experience and leadership of teams or functional owners.
• Proven experience owning the full customer journey and delivering measurable outcomes across activation, onboarding, adoption, conversion, retention, expansion, add-ons, seat growth, MRR, or ARR.
• Strong product and growth analytics expertise, including executive dashboards, forecasting, experimentation, and investment decisions based on customer and product data.
• Experience managing meaningful budgets across paid and non-paid channels, internal teams, and agency partners.
• Ability to diversify growth beyond paid search into organic growth, content, social, influencer activity, SEO/AEO, lifecycle marketing, CRO, and emerging channels.
• Experience partnering closely with Product and Engineering to improve product value, activation, adoption, and conversion, and to influence decisions without direct authority.
• Practical experience applying AI in a business or growth function, including implementing AI-enabled or agentic workflows beyond basic content generation or productivity use cases.
• Experience in a mid-sized or scaled company and the ability to operate creatively and entrepreneurially within a larger enterprise environment; relevant backgrounds may include B2B SaaS, consumer, direct-to-consumer, subscription, or marketplace businesses.
• Exceptional cross-functional leadership, communication, and stakeholder management skills, with the ability to remain hands-on while building scalable systems and developing a lean, high-performing team.

Culture & Benefits

• Values-focused culture centered on Best Life, One Team, and Growth Mindset, with an inclusive environment built on respect, trust, belonging, collaboration, and continuous learning.
• Remote work with an open PTO policy and a quarterly global day of disconnect.
• Parental and pawternity leave, plus a quarterly fitness reimbursement.
• Medical, dental, and vision coverage, an Employee Assistance Program, and a Calm App subscription for employees and eligible dependents.
• Equal opportunity employer committed to diversity, equity, belonging, and inclusion.