Senior Marketing Manager (Demand Generation)

Location: Must be based in Ireland, the United Kingdom, or the USA and have the right to work independently without requiring sponsorship; regular monthly travel for team meetings and quarterly travel for events and customers may be required.

Company

hirify.global provides an artifact management platform that helps software organizations control and secure software supply chains through private repositories, policy enforcement, integrations, and observability.

What you will do

• Plan and execute multi-channel campaigns and product launches across email, social, webinars, paid, video, and website channels.
• Define campaign objectives, personas, buying stages, success metrics, briefs, messaging frameworks, timelines, deliverables, and dependencies.
• Coordinate with Product Marketing, Developer Relations, Sales, brand, content, performance marketing, and website teams to align campaigns with product priorities and go-to-market messaging.
• Oversee partner co-marketing, webinars, long-form content, interactive web experiences, landing pages, emails, and promotional materials.
• Build and manage email, lifecycle, nurture, and newsletter programs, including testing and workflow optimization.
• Monitor engagement and pipeline performance, report findings, and lead campaign retrospectives to improve future plans.

Requirements

• 6+ years of experience in B2B SaaS demand generation or campaign marketing, including at least 2 years owning programs tied to pipeline targets rather than only lead volume.
• Experience marketing to technical buyers such as developers, DevOps, platform engineering, or security audiences.
• Hands-on experience building and running email, lifecycle, and nurture programs in a marketing automation platform.
• Experience running multi-channel campaigns across email, webinars, video, social, and written content while managing multiple programs and dependencies.
• Proficiency in using AI to automate or enhance marketing work.
• Experience running partner co-marketing programs and reporting on campaign performance.
• Ability to write clear briefs and review email, landing-page, and campaign copy for technical audiences.
• Ability to explain technical concepts and messaging priorities to Product Marketing, Developer Relations, Sales, and design counterparts and translate their input into campaign plans.
• Ability to challenge plans that move away from campaign outcomes or exceed practical scope; strong strategic vision, communication, organization, growth mindset, curiosity, and willingness to learn software supply chain security.

Nice to have

• Experience with developer tools, security, or infrastructure software.
• Familiarity with software supply chain security, CI/CD, or package management.

Culture & Benefits

• Flexible working practices with many employees working remotely and access to hirify.global's Belfast headquarters for working sessions and team activities.
• Competitive compensation package including pre-IPO equity.
• Private healthcare, health and wellness benefits, generous annual leave, and family-friendly work policies.
• Professional development support and budgets for equipment, training, books, conferences, travel, and certifications.
• Regular company off-sites in Belfast and collaborative tools including Slack, Google Docs, and Linear.