Demand Generation Manager (B2B SaaS)

Location: Remote in British Columbia, Canada

Salary: CAD 90,375–104,000 per year

Company

hirify.global provides vertical software and embedded payments technology for small and medium-sized businesses. Commerce7, part of hirify.global, provides winery-focused tools and insights for direct-to-consumer customer experiences.

What you will do

• Own new-logo pipeline and demo targets with Sales, using existing demo and bottoms-up funnel models.
• Manage target-account and whitespace campaigns from list-building through conversion.
• Plan and execute multi-channel campaigns for lead generation, brand awareness, and product adoption.
• Own paid acquisition strategy, including budgets, targeting, assets, vendor coordination, and optimization.
• Run outbound, account-based, email, organic social, and LinkedIn engagement programs.
• Coordinate with Sales, Customer Success, Product Marketing, Events Marketing, Content, and RevOps on campaigns, launches, attribution, and pipeline performance.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of marketing experience focused on demand generation, campaigns, or digital marketing.
• Experience with outbound or account-based marketing programs.
• Experience with marketing automation tools such as HubSpot and analytics tools.
• Ability to own demo and pipeline targets and use funnel and attribution data for campaign decisions.
• Ability to design and execute multi-channel campaigns and manage paid acquisition performance.
• Strong written and verbal communication skills.
• Ability to collaborate across teams, especially with Sales, and manage multiple projects while meeting deadlines.

Nice to have

• B2B SaaS or technology marketing experience.

Culture & Benefits

• Remote position based in British Columbia, Canada.
• Medical, extended health, long-term disability, dental, and vision coverage.
• RRSP with employer match.
• Health Spending Account.
• Flexible paid time off.
• Inclusive workplace that values diversity of thought, experience, and background.