Product Marketing Lead (SaaS)

Location: Berlin, Germany; on-site in the Berlin office 4 days per week with 1 remote day

Company

hirify.global develops productivity software integrated with Microsoft Office for creating presentations, charts, and diagrams. Its products serve over 1.3 million users across 35,000 companies, including consulting firms and global enterprises.

What you will do

• Own product positioning, messaging frameworks, value propositions, and narratives for user segments and buying personas.
• Lead marketing aspects of go-to-market launches, including target audiences, objectives, timelines, launch plans, communications, and stakeholder coordination.
• Create scalable sales and partner enablement resources such as demo recordings, onboarding materials, customer success stories, presentations, and reusable content.
• Enable sales-led and product-led growth teams by maintaining accessible materials and processes for requesting resources and providing feedback.
• Ensure accurate and persuasive product messaging across websites, advertising, email, newsletters, influencer content, and events.
• Research customers, markets, competitors, product usage, and campaign performance; define success measures and improve launches, enablement, and engagement programmes.

Requirements

• 7+ years of experience in B2B product marketing, ideally in software or SaaS, with ownership of positioning, messaging, and product launches.
• Ability to understand product capabilities and translate them into clear, persuasive benefits for different audiences.
• Experience planning and delivering launches across multiple marketing channels, coordinating stakeholders, and adapting launch approaches to release significance.
• Experience using customer research, product usage insights, and campaign results to improve adoption, retention, or expansion communications.
• Track record of creating widely used sales and partner enablement materials that improve commercial conversations.
• Proactive, problem-solving approach with strong project management and communication skills.
• Strong analytical skills, hands-on campaign analysis and reporting experience, and knowledge of Matomo and Power BI.
• Willingness to work on-site in the Berlin office 4 days per week, with 1 remote day.

Nice to have

• Experience working with hirify.global, Microsoft PowerPoint, and Excel.
• Experience working with finance and consulting services.

Culture & Benefits

• Values include forward thinking, ownership, customer first, unified teamwork, and striving for excellence.
• International workplace with offices in Berlin, Munich, Denver, London, Tokyo, and Dubai.
• Inclusive environment focused on collaboration, innovation, technical excellence, and growth.
• Applications are personally reviewed as part of a human hiring process.