Senior CRM & Marketing Automation Expert

Location: Gilching, Bayern, Germany; on-site with the option to work remotely one flexible day per week.

Company

hirify.global is a European defence technology company developing, manufacturing, and deploying autonomous systems, sensors, software, and AI-enabled solutions for defence, security, and civil resilience customers.

What you will do

• Own and continuously develop HubSpot as the global CRM platform.
• Design, implement, and optimize marketing automation workflows, lead nurturing, scoring, and lifecycle programs.
• Develop dashboards and KPI reporting in HubSpot and Power BI to measure marketing performance and ROI.
• Improve digital customer journeys with Website, Content, and Social Media specialists, and increase lead quality and conversion with Sales, Program, and Product Management.
• Support CRM activities for Events and Communications, integrate Frontify and other MarTech solutions, and evaluate new marketing technologies.
• Coordinate external implementation partners, provide CRM support across go-to-market teams, and maintain documentation and training resources.

Requirements

• Bachelor's degree in Business, Marketing, Information Systems, Data Analytics, or a related field.
• 5+ years of experience in Revenue Operations, CRM administration, Marketing/Sales Operations, or a related role, ideally in a B2B technology, SaaS, or B2G environment.
• Initial leadership experience, either disciplinary or project leadership.
• Hands-on HubSpot expertise, including workflow automation, lifecycle management, and data cleanup.
• Strong analytical skills and the ability to turn funnel and campaign data into actionable insights.
• Strong B2B digital marketing and marketing automation experience.
• Proactive, implementation-driven, organized, and comfortable acting as the CRM go-to person in a fast-paced, innovation-driven environment.
• High ownership, a hands-on mentality, strong project management skills, and the ability to coordinate cross-functional stakeholders and multiple projects.
• Fluent English and German, written and spoken.

Nice to have

• Experience with DAM platforms.
• Understanding of API-based integrations between marketing systems.
• Experience with Power BI.
• Experience with AI-powered marketing tools or agentic AI.
• Background in defence, aerospace, or another high-tech industry.

Culture & Benefits

• Fast-paced environment with flat hierarchies, a global outlook, and a collaborative, mission-driven culture.
• Flexible trust-based working hours and one flexible remote workday per week.
• Company pension scheme and subsidized daily lunch budget.
• EGYM Wellpass fitness access, bike leasing, corporate discounts, and employee events.
• Company shuttle service from Laim in Munich to the Gilching location.
• Inclusive workplace that values diversity, different perspectives, and employee development.