Global Head of Product Marketing PLG (Marketing Team)

Location: Berlin, Germany

Company

hirify.global is a brand visibility platform providing SEO, AI visibility, content marketing, paid media, and social strategy insights through proprietary data.

What you will do

• Own positioning, packaging, launch narratives, activation, retention, and growth for the self-serve customer base.
• Lead segment analysis, value research, packaging hypotheses, pricing and packaging tests, and data-backed recommendations with Product.
• Run tier-one launches, translate releases into campaigns, and manage new and expansion ARR goals and timelines.
• Partner with Product, Marketing, and Customer Success on onboarding messaging, lifecycle experiments, retention, and churn insights.
• Lead customer research, win/loss analysis, competitive analysis, and structured market input into roadmap planning.
• Lead, coach, and hire distributed Product Marketing Managers while building collaborative and AI-assisted workflows.

Requirements

• 8+ years of experience in product marketing, including 3+ years leading Product Marketing Manager teams at a PLG or hybrid PLG/sales-assist SaaS company.
• Experience setting positioning and running pricing and packaging work, with the ability to explain recommended changes and their rationale.
• Fluency in funnel and lifecycle metrics and experimentation, including experience building KPIs with Data Science, Finance, and Analytics.
• Experience earning a role in roadmap decisions by bringing customer and market insight to Product.
• Experience leading distributed teams.
• Strong executive communication skills.
• Hands-on use of AI in personal workflows and curiosity about how AI search is changing marketing.

Culture & Benefits

• Unlimited PTO.
• Hobby and team-building budget allowance.
• Employee Support Program.
• Financial aid following the loss of a family member.
• Employee Resource Groups and an inclusive workplace commitment.