Staff Product Marketing Manager (Cybersecurity)

Location: Berlin, hybrid; Netherlands; United Kingdom

Company

hirify.global provides cybersecurity and embedded cyber insurance solutions for organizations across Europe, combining technology and hands-on expertise to detect, respond to, and recover from cyber threats.

What you will do

• Define and continuously evolve positioning and value propositions for the cybersecurity portfolio, addressing technical and business audiences.
• Develop go-to-market strategies for new product launches and service updates with Product, Sales, and Engineering.
• Create sales and pre-sales enablement materials, including pitch decks, training, battlecards, objection-handling guides, and product demonstrations.
• Build competitive intelligence to strengthen positioning, inform product roadmap decisions, and support strategic planning.
• Define and oversee content strategy across blogs, whitepapers, case studies, and decks for thought leadership, demand generation, and customer education.
• Coordinate alignment across Product, Engineering, Sales, and Marketing while mentoring existing marketing team members.

Requirements

• 7+ years of experience in Product Marketing with proven expertise in cybersecurity.
• Experience defining product messaging, executing go-to-market strategies, and enabling sales teams in complex B2B SaaS environments.
• Strong understanding of cybersecurity market dynamics, customer pain points, competitive positioning, MDR, EDR, IR, and the threat landscape.
• Strategic and analytical mindset with a bias for action and the ability to set direction and execute with high agency.
• Proven track record of leading, developing, and mentoring high-performing team members.
• Fluent English and German at C2 level are required.

Nice to have

• Startup or scale-up experience at a high-growth company.
• Experience with positioning frameworks and go-to-market methodologies.
• Successful product launches or market repositioning initiatives.
• Experience with vendor-led or partner-enabled go-to-market models.

Culture & Benefits

• Mission focused on protecting organizations across Europe from real-world cyber threats.
• Work alongside professionals from national CERTs, intelligence agencies, and leading technology backgrounds.
• Strategic ownership of a mission-critical product area in a high-growth cybersecurity scale-up.
• Mentorship and opportunities to develop product managers and grow into broader strategy and leadership roles.
• Remote-friendly culture with quarterly meetups, annual retreats, weekly lunches in the Netherlands, and Thursday socials.
• Generous time off including wellbeing and volunteering days, plus competitive benefits and equity participation.