Staff Product Marketing Manager (Cybersecurity)

Location: Berlin, hybrid; Netherlands; United Kingdom

Company

hirify.global provides cybersecurity and embedded cyber insurance solutions for organizations across Europe.

What you will do

• Define and evolve positioning and value propositions for the cybersecurity portfolio, including MDR and XDR offerings.
• Develop go-to-market strategies for new product launches and service updates with Product, Sales, Engineering, and Marketing.
• Create sales and pre-sales enablement materials, including pitch decks, training, battlecards, objection-handling guides, and demonstrations.
• Lead competitive intelligence to sharpen positioning and influence product and strategic decisions.
• Own content strategy across thought leadership, demand generation, and customer education materials.
• Translate cybersecurity threats, technologies, and market trends into clear messaging for technical and business audiences.

Requirements

• 7+ years of experience in Product Marketing, including proven cybersecurity expertise.
• Experience defining product messaging, executing go-to-market strategies, and enabling sales teams in complex B2B SaaS environments.
• Strong knowledge of cybersecurity markets, customer pain points, competitive positioning, MDR, EDR, IR, and the threat landscape.
• Strategic and analytical mindset with the ability to set direction and execute independently.
• Proven experience leading, developing, and mentoring high-performing team members.
• Fluent English and C2 German are required.

Nice to have

• Startup or scale-up experience in a high-growth company.
• Experience with positioning frameworks and go-to-market methodologies.
• Successful product launches or market repositioning initiatives.
• Experience with vendor-led or partner-enabled go-to-market models.

Culture & Benefits

• Strategic ownership of a mission-critical product area in a growing cybersecurity scale-up.
• Opportunity to mentor product professionals and grow into broader strategy and leadership roles.
• Remote-friendly culture with quarterly meetups and annual retreats in Europe.
• Generous time off, including wellbeing and volunteering days.
• Competitive benefits package with equity participation.