Product Marketing Manager (AI)

Location: Remote; must be based in the US

Company

hirify.global provides Laboratory Information Management System (LIMS) solutions for laboratories across pharmaceutical and biotech, food and beverage, petrochemical, oil and gas, chemical, public health, and clinical diagnostics industries.

What you will do

• Own positioning and messaging across the hirify.global product family, including hirify.global, Moda, and Labstep.
• Create industry-specific messaging for different ideal customer profiles and translate technical product capabilities into compelling value for laboratory and executive audiences.
• Shape product roadmaps through customer interviews, win/loss analysis, market research, and market, customer, and competitive insights.
• Plan and deliver product launches with Product Management, including messaging, content, sales readiness, and post-launch measurement.
• Lead sales enablement and competitive intelligence through pitch decks, demos, battlecards, objection handling, seller training, and competitor tracking.
• Support physical and virtual events and build customer proof through case studies, references, and customer stories; use AI tools for research, content creation, and competitive and market analysis.

Requirements

• 5+ years of B2B product marketing experience.
• Experience supporting enterprise or similarly long, complex sales cycles with multiple stakeholders.
• Experience working closely with Product Management to shape roadmaps, create external messaging, and deliver product launches.
• Experience supporting field and sales teams through physical and virtual events.
• Experience building sales enablement and competitive intelligence programs used by sellers.
• Ability to simplify a technical product for audiences ranging from laboratory technicians to executives.
• Experience working on small, fast-moving teams and comfort with a high rate of change; strong bias for action, self-starting behavior, and ability to push through roadblocks.
• Strong written and verbal communication skills.
• Proficiency using AI tools in product marketing work.
• 4-year Bachelor's degree or equivalent practical experience.

Nice to have

• Experience with LIMS or similar technical B2B SaaS products.
• Experience marketing to scientific, regulated, or technical buyers.
• Experience marketing a portfolio of multiple products.

Culture & Benefits

• Small, nimble, collaborative, accountable, curious, and empathetic teams.
• Fast-moving environment with a strong drive to succeed and a high rate of change.
• Competitive medical, dental, and vision benefits.
• Retirement plan with matching company contribution.
• Life insurance and disability/income protection.