Business Development Lead

Location: Hybrid, London, United Kingdom

Company

Frontline operating system for communications, learning, engagement, operations, and scheduling with built-in AI, used by more than 350 hospitality and retail brands across the UK, the Nordics, and Germany.

What you will do

• Own outbound pipeline generation, set targets with sales leadership, and identify the segments, markets, and plays that deliver revenue.
• Lead, coach, and develop the BDR team through hiring, call reviews, live call listening, AI-assisted roleplays, and regular practice.
• Design and refine targeted outbound plays across phone, email, and LinkedIn, using AI for research and personalisation where appropriate.
• Track connect rate, meeting rate, show rate, and meeting-to-opportunity conversion, identifying and fixing funnel leaks.
• Work with marketing to turn successful messages, segments, events, and campaigns into outbound plays.
• Continue making outbound calls and demonstrate effective calling practices to the team.

Requirements

• 4+ years of experience in B2B SaaS business development, including 1–2 years leading a team of BDRs.
• Track record of exceeding pipeline targets and ability to demonstrate the results.
• Strong cold-calling experience and willingness to perform the activities expected from the team.
• Experience designing processes, sequences, and reporting, with hands-on experience in HubSpot or a similar system.
• Familiarity with Clay, Apollo, and comparable sales development tools.
• Daily use of Claude or a similar AI tool for research, personalisation, and analysis, with an AI-first approach to sales development.
• Ability to coach BDRs consistently and make regular practice part of the team routine.
• Excellent English.

Nice to have

• German language skills, particularly as the business scales in the DACH region.
• Danish, Swedish, or Norwegian language skills.

Culture & Benefits

• Hybrid, full-time role with responsibility from the first day.
• Promotion opportunities and a path toward Head of Business Development as new markets open.
• Honest feedback, active coaching, and autonomy to experiment.
• Collaboration with the Sales Director, AEs, marketing, and RevOps.
• Prime office location, team lunches, Friday bars, padel tournaments, wine tastings, offsites, top-tier equipment, and stocked refreshments.
• Competitive salary and warrant package.