Vice President, B2B & Product Marketing, Europe (Fintech)

Location: London, United Kingdom; hybrid work with at least 3 days in the office, with expectations confirmed by the Hiring Manager.

Company

hirify.global is a global payments technology company facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories.

What you will do

• Define and execute the Europe B2B and Product Marketing strategy, aligning customer priorities, product roadmaps, sales plays and marketing investments with regional growth goals.
• Drive marketing-generated and marketing-influenced pipeline, conversion, product adoption, revenue contribution and return on investment.
• Lead customer insight, positioning, value propositions, product commercialisation, go-to-market planning, demand generation and thought leadership across Europe.
• Connect Marketing with Sales, Product, Business Units, Finance, Analytics, Client Services and global teams to accelerate pipeline and commercial execution.
• Lead a large, geographically distributed organisation across direct and indirect reporting lines, establishing governance, decision rights and shared operating rhythms.
• Modernise the marketing operating model, technology, data and agency ecosystem, including connected customer data and AI-enabled marketing practices.

Requirements

• Extensive senior leadership experience, ideally in B2B marketing, product marketing, commercial strategy, sales, go-to-market or a closely related discipline within a complex, international organisation.
• Proven success translating strategy into measurable sales, pipeline, adoption and revenue outcomes.
• Strong commercial and financial acumen, including portfolio prioritisation, investment governance, business-case development and ROI management.
• Deep expertise in customer insight, segmentation, positioning, product commercialisation, demand generation, account-based marketing and sales enablement.
• Demonstrated success leading large, distributed teams through direct authority and influence in highly matrixed environments.
• Executive presence with the ability to advise, challenge and align senior stakeholders across Marketing, Sales, Product, Finance and regional leadership.
• Strong analytical orientation and experience building performance frameworks connecting marketing activity to commercial outcomes.
• Excellent written, verbal and presentation skills, including the ability to simplify complexity and mobilise diverse teams around a common agenda.
• Experience leading transformation, including operating-model evolution, digital and data capability building, and adoption of AI-enabled marketing practices.
• Global outlook and cultural fluency for operating across Europe’s diverse markets.
• Bachelor’s degree or equivalent professional experience.

Nice to have

• Advanced business or marketing qualification.

Culture & Benefits

• Hybrid working arrangement requiring at least 3 office days per week.
• Leadership culture focused on customer obsession, commercial ownership, collaboration, inclusion, speed, learning and constructive challenge.
• Opportunity to lead transformation, develop senior talent and build succession depth across B2B and Product Marketing.