Account Based Marketing Manager (EMEA)

Location: London; remote workplace

Salary: £60,000–£65,000 annually, plus incentive compensation

Company

Enterprise software business developing technology for organizations across global markets.

What you will do

• Execute global 1:1 and 1:few account-based marketing programs across EMEA.
• Develop account engagement campaigns and experiences, including executive engagement, workshops, direct mail, field experiences, customer events, and digital programs.
• Partner with Sales, BDR, Customer Success, and Marketing teams to prioritize accounts and advance meetings, pipeline, and opportunities.
• Localize global campaigns, messaging, and content for different EMEA languages, cultures, regulations, and buying behaviors.
• Coordinate multi-channel programs across digital, outbound, events, paid media, web personalization, and executive engagement.
• Measure account engagement and campaign performance, then optimize programs using data, sales feedback, and regional insights.

Requirements

• Experience in B2B marketing, Account-Based Marketing, Field Marketing, Enterprise Marketing, or Demand Generation.
• Experience creating integrated campaigns across digital, events, outbound, and executive engagement channels.
• Experience partnering with Sales and Customer Success teams on coordinated account strategies.
• Experience with Demandbase, Qualified, Salesforce, marketing automation, and web personalization tools.
• Strong project management skills across multiple stakeholders, countries, languages, and time zones.
• Understanding of enterprise buying groups, regional business practices, data-driven optimization, and GDPR or other EMEA privacy requirements.

Nice to have

• Interest in applying AI and emerging marketing technologies to personalization, account research, and campaign execution.

Culture & Benefits

• Remote work for this role, with flexibility and autonomy.
• Health and wellness benefits available according to the employee's country.
• Incentive compensation in addition to the annual salary.
• Opportunities to work on global projects and develop through collaboration with international teams.
• Commitment to equality, inclusion, and merit-based hiring.