Demand Marketing Manager (EdTech)

Location: Auckland, New Zealand; hybrid arrangement with office attendance on Mondays, Wednesdays, and Fridays and work from home on Tuesdays and Thursdays

Company

hirify.global provides a digital classroom platform used by schools, students, and teachers worldwide.

What you will do

• Develop and manage multi-channel demand generation campaigns, including ABM, paid advertising, and lead nurturing.
• Generate and convert pipeline for sales teams working across school, district, and state levels.
• Oversee lead scoring models, lead routing rules, and campaign workflows in marketing automation and CRM systems.
• Collaborate with marketing operations, lifecycle marketing, revenue operations, the Head of Digital, and sales teams.
• Design targeted ABM programs for high-value regions and strategic accounts.
• Use market research, customer feedback, and data analysis to improve buyer journey programs and test new channels and creative approaches.

Requirements

• 6+ years of experience in a software engineering role.
• Strong proficiency in JavaScript, TypeScript, Python, or Go.
• Experience with web technologies and cloud infrastructure.
• Familiarity with scalable backend systems and API development.
• Comfort with agile workflows and collaborative development.
• Experience debugging complex systems and writing clean, maintainable code.

Culture & Benefits

• People-first environment focused on improving education through digital tools.
• Continuous learning opportunities, including subsidized courses, certifications, conferences, and access to Udemy.
• High-calibre and diverse team with startup, Fortune 500, and big-tech experience.
• Opportunity to contribute to a platform used by millions of users and schools worldwide.