CRM Manager (Email & SMS)

Location: London, with 3 days in the office

Salary: £55,000–£60,000 per year

Company

Fast-growing, digitally native fashion brand with a loyal customer base, an established CRM programme, and ambitious growth plans.

What you will do

• Own the email and SMS campaign calendar, including planning, building, and deploying campaigns that drive engagement and revenue.
• Manage and optimize automated welcome, browse abandonment, basket abandonment, post-purchase, replenishment, and win-back flows.
• Lead structured A/B and multivariate testing across content, timing, segmentation, and offers.
• Analyze campaign and flow performance, attribution, and retention metrics to produce insights and prioritize improvements.
• Use Klaviyo to improve segmentation, personalization, and deliverability.
• Identify further optimization opportunities through data deep-dives, new test ideas, and performance projects.

Requirements

• Around 5 years of hands-on CRM experience focused on email and SMS, ideally in D2C, ecommerce, or retail.
• Expert-level experience with a marketing automation platform such as Klaviyo, Braze, or Bloomreach, and the ability to learn new platforms quickly.
• Proven experience optimizing automated flows and campaigns, with a strong understanding of flow analysis, attribution, and retention metrics.
• Hands-on experience building and quality-assuring campaigns alongside developing channel strategy.
• Strong project management and organizational skills, with the ability to manage a busy calendar and multiple priorities independently.
• Proactive, data-driven, test-and-learn mindset and self-motivation to work autonomously in a fast-paced scale-up.

Nice to have

• Fashion industry experience.

Culture & Benefits

• Hybrid work with 3 days per week in the London office.
• Autonomy and ownership of two key customer-retention channels.
• Direct support from an experienced Head of Retention.
• Clear progression toward a broader CRM Lead role, potentially including direct mail and loyalty channels.
• Potential to develop management experience as the team grows and a junior hire is added.
• Opportunity to make a visible commercial impact at a fast-growing fashion brand.