CRM Marketing Executive

Location: London; Workplace type: Hybrid

Company

hirify.global is a broadcaster and streaming business delivering branded television content and the U free streaming service to UK and Irish audiences, with hirify.global forming part of BBC Studios.

What you will do

• Build, test, quality-check, and schedule email, push notification, and in-app campaigns for the right audiences and timings.
• Build and maintain automated and triggered journeys, including complex Braze Canvas flows with triggers, audience criteria, branching, timings, and exit conditions.
• Manage the CRM campaign calendar and coordinate delivery with the CRM Manager and wider marketing teams.
• Brief Creative on campaign assets and support CRM templates, creative approaches, technical launches, platform enhancements, and new CRM capabilities.
• Coordinate cross-channel audience journeys and deliver A/B tests across messaging, creative, subject lines, send times, and targeting.
• Produce campaign reports and post-campaign analysis, recommend improvements, and refine CRM workflows and quality-assurance practices.

Requirements

• Experience delivering CRM campaigns across email, push notifications, and in-app messaging.
• Experience using a customer engagement platform to build, test, and manage campaigns.
• Experience with audience segmentation, targeting, personalisation, and automated or triggered journeys involving flows, branching logic, triggers, and timings.
• Experience monitoring campaign performance and producing clear, actionable reports.
• Experience collaborating with creative, marketing, data, and insight teams.
• Understanding of CRM lifecycle marketing, coordinated CRM channels, audience acquisition, engagement, and retention.
• Familiarity with CRM metrics, including engagement and viewing measures, and understanding of A/B testing.
• Awareness of data protection, GDPR, and the responsible use of first-party audience data.
• Strong organisation, attention to detail, analytical thinking, communication, collaboration, ownership, and the ability to manage multiple campaigns and deadlines in a fast-paced environment.

Nice to have

• Experience with Braze.
• Familiarity with Liquid or similar personalisation code.
• Interest in emerging CRM capabilities, including AI-powered tools, and willingness to develop technical skills.

Culture & Benefits

• Hybrid working environment combining creativity, data, and technology.
• Opportunities to develop technical and analytical CRM skills in automation, cross-channel planning, personalisation, and testing.
• Inclusive workplace committed to fairness, respect, equal opportunity, and development without discrimination.
• Collaborative team environment that values ideas, constructive feedback, and support for colleagues.

Hiring process

• Recruiter phone screen.
• First-stage video interview followed by a second-stage in-person interview.
• Offer after the interview stages.