CRM & Lifecycle Senior Manager (Sports Media)

Location: Hybrid, London, United Kingdom

Company

hirify.global operates a global portfolio of digital sports media brands serving millions of sports fans.

What you will do

• Develop the group-wide CRM and customer lifecycle strategy, principles, standards, roadmaps, and scalable operating model across local brands.
• Design lifecycle programmes covering acquisition, registration, onboarding, engagement, conversion, retention, reactivation, and win-back.
• Activate behavioural, declared, transactional, first-party, and zero-party data through segmentation, personalisation, recommendations, lifecycle triggers, subscription propensity, and cross-sell opportunities.
• Coordinate CRM across email, newsletters, app push, web push, in-app messaging, on-site messaging, and emerging direct audience channels.
• Partner with Product, Data, Technology, Editorial, Commercial, Subscription, Audience, and Compliance teams on automation, journey orchestration, CRM/CDP integration, consent, GDPR, PECR, data flows, and reporting.
• Establish CRM measurement and experimentation frameworks covering A/B testing, frequency, timing, content, segmentation, personalisation, offers, triggers, and channel combinations.

Requirements

• Significant experience leading CRM, lifecycle, or customer engagement programmes.
• Strong knowledge of email marketing, marketing automation, CRM technology, and platform capabilities.
• Experience developing sophisticated customer lifecycle strategies, customer segmentation, and personalisation.
• Experience working with large customer databases and using behavioural and transactional data to improve communications.
• Experience working across Product, Data, Technology, Marketing, and Commercial teams.
• Experience managing CRM teams, agencies, or specialist partners.
• Demonstrable experience connecting CRM activity to measurable business outcomes.
• Excellent stakeholder management skills with the ability to influence senior stakeholders and work directly with delivery teams.
• Strong analytical and commercial mindset, with the ability to operate across strategy and execution, customer and commercial priorities, data and communications, and central and local brand requirements.

Nice to have

• Experience in digital media, subscriptions, publishing, sports, gaming, or high-frequency digital consumer products.

Culture & Benefits

• Hybrid work arrangement in London, United Kingdom.
• Cross-functional collaboration across global sports media brands and specialist teams.
• Opportunity to build reusable CRM playbooks, standards, dashboards, and operating principles across the group.

Hiring process

• Submit a CV or resume and optional cover letter through the application form.
• Provide any requested additional information, including employee referral details where applicable.