CRM Manager (Sports)

Location: Leeds, United Kingdom; hybrid working.

Company

hirify.global is a sports streaming and subscription company using technology to provide fans with access to sport worldwide.

What you will do

• Work with local teams to build customer lifecycle strategies across multiple markets and sports, supporting revenue and subscriber growth.
• Deliver CRM communications against targets, including cross-sell and upsell opportunities across subscription tiers.
• Build segmentation and personalised campaigns using available data and technical capabilities to improve conversion and engagement.
• Implement automations, analyse results, and optimise CRM activity based on performance insights.
• Lead testing and optimisation of CRM creative and brand direction with marketing and creative teams.
• Manage multiple workstreams and stakeholder relationships across product, technology, content, UX, data, analytics, and international market teams.

Requirements

• At least 1 year of experience in a CRM role within a subscription business and/or with a sports rights holder.
• Strong problem-solving skills and the ability to manage a focused workload to tight deadlines in a fast-paced, dynamic, and international environment.
• Passion for sport and a deep understanding of the fan experience across multiple sports.
• Excellent stakeholder management skills, including the ability to influence senior leaders in a multinational matrix organisation.

Culture & Benefits

• Hybrid working in a fast-paced, commercial, and international environment.
• Access to hirify.global and 25 days of annual leave, increasing by 3 days after 3 years.
• Private medical insurance, life assurance, and pension contributions of up to 5%.
• Enhanced parental leave, a family-friendly community, and an electric vehicle benefit option.
• Learning and development resources, plus access to internal speaker series and events.
• Inclusive environment focused on agility, creativity, impact, and collaboration.