CRM Manager (Fintech)

Location: Kraków, Poland. Hybrid working environment with most team members in the office two days a week.

Salary: 11,750–17,000 PLN gross per month, depending on experience.

Company

hirify.global is a growing fintech scale-up providing tailored and affordable financial services, with close to 400 employees across offices in Europe and the UK.

What you will do

• Define and execute CRM strategy based on customer lifecycle moments and product journeys.
• Deploy segmented, relevant campaigns across email, push notifications, in-app messages, and other channels.
• Build, manage, and improve automated workflows and customer journeys in the CRM platform.
• Coordinate with data, product, engineering, third parties, and marketing teams to apply segmentation, models, and classifications.
• Analyze and report on campaigns, engagement KPIs, retention, and reactivation performance.
• Drive lifecycle strategies and 1:1 personalization while identifying CRM trends, best practices, and innovative ideas.

Requirements

• Experience in B2C CRM and B2C email marketing.
• At least 1 year of hands-on experience using Braze, including executing email, push notification, and in-app campaigns.
• Strong project management, organization, attention to detail, and ability to manage several campaigns simultaneously.
• Proactive, self-starting approach and ability to take ownership of projects.
• Ability to build effective working relationships with peers and stakeholders.
• Reliable and thorough approach to project delivery.

Nice to have

• Experience working for app-first companies.
• Experience working for multilingual or multinational companies.

Culture and Benefits

• Generous holiday allowance, healthcare insurance, and wellbeing package from day one.
• €1,000 annual development budget for personal and professional growth.
• Hybrid flexibility between home and office.
• Pet-friendly office environment.
• Regular in-person events, inclusive collaboration, and an empowered culture focused on ownership and meaningful initiatives.