CRM Marketing Manager (AI)

Location: Based in Poznań or Warsaw, Poland; hybrid work requiring office attendance approximately twice per week.

Company

hirify.global builds marketplace ecosystems for buying and selling cars, finding homes and jobs, and trading secondhand goods across seven markets.

What you will do

• Deliver CRM messages and campaigns across email, push notifications, and in-product channels for assigned marketplace categories.
• Design, launch, and improve automated lifecycle journeys for sellers, buyers, and relevant professional users across acquisition, activation, and retention.
• Grow the consented and reachable contact base while escalating consent and data-quality gaps to the CRM function head.
• Design and analyze in-channel and incrementality tests, explain business impact, and scale successful solutions across markets.
• Set weekly priorities with the category Strategy, Planning and Operations Lead and report results against category outcomes.
• Develop reusable CRM motions and shape requirements for new CRM channels and capabilities with the MarTech team.

Requirements

• 4–6 years of marketing experience, including hands-on CRM, lifecycle, engagement, or retention experience in a digital platform or marketplace.
• Experience in classifieds, e-commerce, or other multi-sided marketplaces.
• Experience building and running automated journeys in a CRM or marketing automation platform across email, push, and in-product channels, from segmentation through reporting.
• Experience with Braze or an equivalent platform and with technology and product teams on implementation projects.
• Ability to design tests, interpret results, and explain business impact through analysis.
• Ability to turn user insights into end-to-end consumer journeys.
• Comfort building new solutions and working in a matrix with a high degree of ambiguity.
• Use of AI in day-to-day CRM work, including drafting and localizing copy, building segments, personalizing journeys, and accelerating analysis.
• Fluent business English for collaboration across several countries.
• Based in Poznań or Warsaw, Poland.

Culture & Benefits

• Hybrid work with approximately two office days per week.
• Competitive salary and an annual 15% bonus.
• Training and conference budget.
• Benefits package with 330 MyBenefit points per month, including private medical care from Luxmed and Ask Henry services.
• High degree of autonomy and an empowering work environment.
• Collaborative culture across more than 50 nationalities and seven markets, focused on customer needs, innovation, and outcomes.