CRM Manager (Fintech)

Location: Vilnius, Lithuania; hybrid working with most team members in the office two days a week.

Salary: €3,030–€4,500 gross per month, depending on experience.

Company

hirify.global is a growing fintech scale-up developing affordable financial services for migrant customers, with close to 400 employees across offices in Europe and the UK.

What you will do

• Define and execute CRM strategy based on customer lifetime moments and product journeys.
• Deploy segmented, relevant campaigns across email, push notifications, and in-app messaging.
• Build, manage, and improve automated workflows and customer journeys in Braze.
• Coordinate with data, product, engineering, third-party, and marketing teams on segmentation, models, and classifications.
• Analyse and report on campaigns, customer engagement KPIs, retention, and reactivation performance.
• Drive lifecycle strategies, database segmentation, and personalization improvements while identifying CRM trends and best practices.

Requirements

• Experience in B2C CRM and B2C email marketing.
• At least 1 year of hands-on experience using Braze, including executing email, push notification, and in-app campaigns.
• Strong project management skills, with high organization, attention to detail, and the ability to manage several campaigns simultaneously.
• Proactive, self-starting, reliable, and thorough approach with ownership of projects.
• Ability to build effective working relationships with peers and stakeholders.

Nice to have

• Experience working for app-first companies.
• Experience working for multi-language or multi-country companies.

Culture & Benefits

• Hybrid flexibility to work from home and from the office.
• Generous holiday allowance, healthcare insurance, and wellbeing package from day one.
• €1,000 annual development budget for personal and professional growth.
• Regular in-person events, an inclusive culture, and a pet-friendly office.
• Empowerment to pursue initiatives that deliver value for migrant customers.

Hiring process

• Applications are evaluated based on qualifications and suitability for the role.