Paid Social Specialist (Paid Media)

Location: London or Manchester, hybrid; candidates must be located and directly available to start working from the offices.

Company

hirify.global is a Growth Invention company combining technology and marketing to deliver brand, media, commerce, CRM, and technology and data services for ambitious brands.

What you will do

• Develop, set up, monitor, and optimize paid social campaigns across Meta, TikTok, LinkedIn, Snapchat, and other social platforms.
• Analyze campaign data, prepare reports, and provide actionable recommendations aligned with client objectives and KPIs.
• Design and run A/B tests covering ad variations, targeting strategies, landing pages, incremental studies, and brand or search lift studies.
• Allocate and manage campaign budgets, prepare paid social forecasts and media plans, and optimize performance.
• Define target audiences and collaborate with design teams on visuals and videos for campaigns.
• Implement conversion tracking with data teams using pixels, tags, and related mechanisms.

Requirements

• At least 2 years of experience in a paid social advertising role, preferably in a digital agency.
• Experience with social advertising tools such as Smartly, Hunch, Adverity, and/or Sprinklr.
• Understanding of social KPIs and campaign optimization, with the ability to analyze results using Excel, Pivot, and platform data.
• Experience with incremental studies and brand or search lift studies.
• Experience managing campaign budgets above 100K per month.
• Ability to allocate and manage campaign budgets to achieve desired outcomes.
• Collaborative skills for working with cross-functional teams, clients, and stakeholders.
• Proactive and creative approach, with the ability to contribute original ideas and stay current with paid social news and trends.
• Located and directly available to start working from the London or Manchester offices.
• Full working proficiency in English.

Culture & Benefits

• Dynamic, supportive, and creative team environment.
• Career growth opportunities, training, development, and certifications in digital marketing and performance advertising.
• Opportunity to work with clients of different sizes and across industries.
• Global hirify.global Cares Month supporting local charities.
• Inclusive workplace with support for reasonable adjustments; benefits depend on location.