Brand Paid Media Manager

Location: London, United Kingdom; hybrid model with a minimum of 60% office attendance over a 12-week period. A 28-day work-from-abroad policy is available.

Salary: £40K–£50K per year.

Company

hirify.global is a European rail and coach travel platform helping travellers find and book journeys through its mobile app, website, and B2B partner channels.

What you will do

• Lead the end-to-end setup, execution, daily optimisation, trafficking, targeting, pacing, and reporting of upper- and mid-funnel brand campaigns across YouTube, Meta, TikTok, and Snapchat.
• Deliver campaigns across the UK, France, Italy, and Spain on time, on budget, and in line with brand standards.
• Translate global brand strategy into executable digital campaigns and adapt campaigns to platform best practices and formats.
• Collaborate with creative teams, media agencies, in-house performance teams, local market teams, and platform partners.
• Build relationships with Meta, TikTok, and Google, while identifying new channels, formats, and testing opportunities.
• Recommend and oversee brand lift studies, analyse results, and communicate performance, risks, opportunities, and actionable recommendations.

Requirements

• Hands-on experience managing paid social and digital brand campaigns, including live optimisation.
• Strong working knowledge of Meta Ads Manager, TikTok Ads Manager, Snapchat Ads Manager, and Google Ads for YouTube.
• Strong understanding of upper- and mid-funnel brand-led media strategy and meaningful brand outcomes.
• Experience running campaigns across multiple international markets and adapting execution to different audiences and contexts.
• Confidence working with campaign data and advanced Excel or Google Sheets skills for analysis and reporting.
• Exceptional organisational skills and high attention to detail, especially in campaign setup, QA processes, and brand consistency.
• Experience working within a global brand or matrix organisation.

Nice to have

• Exposure to brand tracking, lift studies, or marketing mix modelling.
• Familiarity with AI tools, automation, DSPs, digital audio, or VOD.
• Experience using Tableau or similar tools to build reports and visualise campaign performance.

Culture & Benefits

• Hybrid working with a minimum of 60% office attendance over a 12-week period and a 28-day work-from-abroad policy.
• Private healthcare and dental insurance, family-friendly benefits, and extra festive time off.
• Two-for-one share purchase plans and an electric vehicle scheme.
• Clear career paths, transparent pay bands, personal learning budgets, and regular learning days.
• Inclusive workplace focused on diversity, customer impact, teamwork, ownership, and greener travel.