Paid Social Strategist (Meta/TikTok)

Location: Remote - United Kingdom

Company

hirify.global is an independent full-funnel marketing agency providing media, measurement, and proprietary growth technology for clients.

What you will do

• Plan and optimize full-funnel Paid Social programs across prospecting, retargeting, and loyalty to grow qualified reach, new customers, revenue, and LTV.
• Manage creative, audience, bidding, and format testing across Meta, TikTok, Pinterest, Snapchat, and Reddit, scaling winning ideas and reducing waste.
• Use platform automation and features such as Meta Advantage+, value optimization, CAPI, TikTok Smart Performance, and Pinterest Performance+.
• Apply Bliss Point insights, including Forecasting, Always-On Incrementality, Creative Insights, and Brand Equity, to guide budgets, tests, and creative or audience decisions.
• Maintain tracking and measurement across pixels, CAPI, event mapping, UTMs, GA4, and platform analytics; connect media performance to revenue, CAC, and LTV.
• Work with Creative, Analytics, Product/Bliss Point, Client Leadership, clients, and teammates; communicate trade-offs, teach best practices, and create reusable playbooks.

Requirements

• 5+ years of experience managing Paid Social across Meta and TikTok.
• Hands-on experience with Meta Advantage+, value optimization, CAPI, TikTok Smart Performance, Pinterest Performance+, audience design, creative testing, and basic catalog/DPA.
• Experience with GA4 and platform analytics, including designing practical holdout, lift, or A/B tests and defining success criteria in advance.
• Ability to maintain data and tracking health, explain measurement limitations, and connect media results to revenue, CAC, and LTV.
• Senior stakeholder-ready storytelling, client-facing communication, and the ability to influence across functions.
• Ability to act with ownership, move quickly, keep commitments, reduce waste, and help teams adopt better ways of working.

Nice to have

• Experience with Pinterest, Snapchat, or Reddit.
• Growing multi-channel understanding across Search, Commerce, CRM, and Creative.

Culture & Benefits

• 100% remote work with flexibility and unlimited paid time off.
• 16 paid holidays, including multiple long weekends.
• Medical, dental, group life insurance, income protection, and a pension scheme with an employer match of up to 5% of contributions.
• Help@Hand wellbeing services, Thankful giving, and paid parental leave: 16 weeks at 100% pay for birthing parents and 4 weeks at 100% pay for non-birthing parents, with additional statutory leave available.
• On-demand LinkedIn Learning, mentorship, and leadership and management development programs.