Paid Social Specialist (Meta)

Location: Remote - United Kingdom

Company

hirify.global is an independent full-funnel marketing agency focused on media, measurement, commerce, search, social, TV and audio, with proprietary Bliss Point technology.

What you will do

• Build, launch, execute and optimize Paid Social campaigns, primarily in Meta, with TikTok, Pinterest Performance+, Snapchat, Reddit and other platforms as relevant.
• Support client updates and weekly reporting, explain results and next steps, and execute approved promotional, budget and pacing changes within defined guardrails.
• Follow Paid Social SOPs, checklists and templates covering setup, QA, delivery checks, pixel/CAPI health, event mapping, UTMs, catalog/DPA integrity, creative fatigue, audience overlap and policy compliance.
• Operate Meta Ads Manager, basic TikTok Ads Manager and relevant Pinterest Performance+ features; run controlled pilots and monitor results before scaling.
• Monitor performance, budgets and pacing; build recurring reports, run basic A/B tests with predefined success criteria, and partner with Analytics to validate data and resolve anomalies.
• Maintain a documented work queue, reduce rework and non-converting spend, and share learnings and feedback with Creative, Analytics, Product/Bliss Point and senior Channel Leads.

Requirements

• 2+ years of Paid Social execution experience, including hands-on builds, launches, pacing and optimizations, with strong familiarity with Meta Ads buying.
• Comfort with GA4 and platform analytics, including turning performance data into clear next steps.
• Strong communication and collaboration skills, including confidence handling client updates with support.
• Advanced Excel or Sheets and presentation tools.
• Bachelor’s degree or equivalent experience.

Nice to have

• Experience buying on TikTok, Pinterest Performance+, Snapchat, Reddit and/or LinkedIn.

Culture & Benefits

• Fully remote work with flexibility and unlimited paid time off, plus 16 paid holidays.
• Medical, dental, group life insurance, income protection and a pension scheme with an employer match of up to 5% of contributions.
• Wellbeing services, giving benefits and paid parental leave: 16 weeks at 100% pay for birthing parents and 4 weeks at 100% pay for non-birthing parents, with additional statutory leave available.
• On-demand learning through LinkedIn Learning, mentorship, and leadership and management development programs.
• Values emphasize feedback, craft development, new tools and AI, measurable outcomes, ownership, speed and reducing waste.