Senior Paid Social Executive

Location: On-site at the head office in Enderby, Leicestershire, near Leicester, United Kingdom.

Salary: £40,000–£48,000 per year.

Company

Large UK retail and eCommerce business operating digital commerce and branded retail channels.

What you will do

• Plan, build, optimize, and scale paid social performance campaigns across TikTok, Pinterest, and Reddit for the UK market.
• Analyze campaign metrics and execute daily and weekly optimizations across bidding, budgets, audience segmentation, and placements to maximize return on ad spend.
• Plan and manage structured channel testing, including conversion lift studies, audience segmentation, and creative format tests.
• Work with data science and finance teams to validate measurement, monitor incrementality, and assess channel efficiency.
• Oversee channel performance with the media agency and build relationships with TikTok, Pinterest, and Reddit account teams.
• Prepare transparent performance updates and turn campaign data into executive insights and actionable growth recommendations.

Requirements

• Proven hands-on experience managing paid social performance campaigns, scaling budgets, and delivering profitable growth.
• Proficiency with Ads Managers across TikTok, Pinterest, and Reddit.
• Strong understanding of analytics and attribution tools, supported by broad social media knowledge.
• Strong numerical and data analysis skills, including identifying trends in large datasets and making optimization decisions.
• Baseline understanding of platform tagging, pixel management, and Conversion API integrations.
• High attention to detail and a logical, problem-solving approach to campaign delivery, pixel setup, and audience overlap issues.
• Ability to build productive relationships with internal teams, external agency partners, and channel representatives.

Nice to have

• Agency background or in-house experience in an eCommerce or retail environment.

Culture & Benefits

• Company performance-based bonus and Sharesave scheme.
• Product and partner-brand discounts, early VIP access to sale stock, and staff shop discounts.
• On-site nursery, free parking, on-site restaurants, and access to a digital GP and health and wellbeing services.
• Apprenticeship and on-the-job qualification opportunities.
• Discounted gym memberships, financial wellbeing support, and employee support networks.