Director, Digital Experience (AI)

Location: Bedford, Massachusetts, United States

Salary: $170,000–$191,250 base compensation annually, plus bonus or variable incentive pay

Company

hirify.global develops asset optimization software and industrial AI solutions.

What you will do

• Own the end-to-end digital experience across the corporate website, microsites, and customer portals.
• Lead and develop the web team, providing day-to-day direction and building its future capabilities.
• Partner with IT Applications to translate marketing needs into technical requirements and align technical solutions with business goals.
• Own web performance reporting across traffic, engagement, conversion, and lead quality.
• Lead the roadmap for UX, content, and web infrastructure improvements using analytics, A/B testing, and user research.
• Ensure consistent digital brand expression and support demand generation at global scale, including an AI-focused digital presence.

Requirements

• 10+ years of experience in digital marketing, web strategy, or digital experience, including at least 3 years leading a team.
• Proven experience managing large-scale website programs, agency relationships, and cross-functional stakeholders.
• Strong command of CMS platforms, SEO, and web analytics.
• Deep B2B expertise and understanding of the B2B buyer journey, ideally in industrial software, AI, or high-tech sectors.
• Ability to communicate fluently in both marketing and technical contexts and build trust with executives, developers, and other stakeholders.
• Bachelor's degree required.
• Ability to lead a Digital Experience team and use data insights to educate and influence stakeholders on web asset outcomes.

Nice to have

• Advanced degree.

Culture & Benefits

• Career development programs and opportunities to support community service projects.
• Social events focused on relationship building across the global community.
• Paid time off and a charitable giveback day.
• Medical, dental, and vision insurance.
• Retirement benefits for eligible employees.