Web Marketing Manager (AI)

Location: Remote; candidates based in Canada or the United States.

Salary: United States: $116,000–$181,300 USD annually, with the accomplished stage at $145,000 USD. Canada: $118,800–$185,500 CAD annually, with the accomplished stage at $148,400 CAD.

Company

hirify.global is a founder-led, high-growth SaaS company building products and tools used by more than 70,000 healthcare businesses and 250,000+ practitioners daily.

What you will do

• Own the strategy and roadmap for hirify.global’s marketing website, including its information architecture, navigation, page strategy, and flagship pages.
• Translate business goals and customer needs into clear web decisions and growth priorities.
• Use qualitative and quantitative data to evaluate website performance and validate strategic decisions.
• Set the organic search and answer engine optimization strategy across Google and AI assistants.
• Develop hypotheses, run experiments, and assess whether page structures and narratives improve performance.
• Connect strategic direction with web platform capabilities, tooling, content, design, engineering, Brand, and Product Marketing.

Requirements

• Solid experience in web strategy, digital strategy, product strategy, content strategy, or a closely related discipline, including ownership of strategy for a substantial website or digital property.
• Experience treating a website as a genuine growth channel.
• Deep fluency in information architecture and navigation for growing, multi-product websites.
• Strong analytical instincts and the ability to use analytics data to inform and validate strategic decisions.
• Real experience running A/B tests and CRO growth experimentation at scale.
• Fluency in SEO and AEO, with practical understanding of what drives results.
• Comfort working in a modern CMS, including WordPress.
• Understanding of responsive design, accessibility, and testing across devices.
• Excellent communication and storytelling skills, including articulating strategy to varied stakeholders.
• Genuine curiosity about hirify.global’s mission and the healthcare practitioners it serves.

Nice to have

• Experience with technology-forward or platform products.
• Experience with CRO tools such as Optimizely, Contentful, or Webflow.

Culture & Benefits

• Remote-first team working across Canada, the United States, and the United Kingdom.
• Mission focused on simplifying the lives of healthcare practitioners and patients.
• Culture emphasizing adaptability, resilience, learning agility, humility, open communication, and solving real problems together.
• Regular career development conversations and compensation growth based on experience and contribution.
• Comprehensive benefits package.