Director, B2B Growth Marketing (Hybrid)

Location: San Francisco, CA — hybrid, with an expectation of working from the office 2 days per week. The role may be performed from almost anywhere for up to 20 days per year; the primary work location remains the San Francisco office.

Salary: $185,000–$205,000 annual base salary. The role is also eligible for an annual bonus and equity grant.

Company

hirify.global is a hospitality technology company helping restaurants manage their business and diners discover and book restaurants, with more than 70,000 restaurant partners and part of Booking Holdings.

What you will do

• Set the B2B growth strategy and operating plan for Independent and Enterprise restaurants, translating company goals into priorities, targets, and investment decisions.
• Own full-funnel performance across self-serve and sales-assisted journeys, including acquisition, activation, opportunity creation, conversion, retention, expansion, and revenue.
• Lead, coach, and develop a team of eight while establishing clear ownership, high standards, collaboration, and development opportunities.
• Build a connected growth system across SEO, lifecycle, paid marketing, web, and marketing operations.
• Partner with Sales, Product, Engineering, Analytics, and Finance to improve measurement, customer progression, pipeline quality, and conversion.
• Allocate budget, prioritize experimentation, and use data, automation, and AI to improve growth efficiency and make scale, change, or stop decisions.

Requirements

• 8+ years of experience in B2B growth, demand generation, performance marketing, revenue marketing, or a related field, with demonstrated ownership of pipeline, conversion, and revenue outcomes.
• 3+ years leading a growth or performance marketing team, including experience developing managers or leading a team of meaningful scale.
• Experience designing or scaling both self-serve and sales-assisted growth motions.
• Strong analytical and technical fluency, including CRM, marketing automation, attribution, reporting, experimentation, and data quality.
• Ability to work closely with data and the systems behind it and turn analysis into decisions.
• Strong commercial judgment and cross-functional leadership skills, connecting marketing investment to customer value, efficiency, pipeline, and revenue.

Nice to have

• Experience in B2B SaaS, marketplaces, technology, hospitality, or another complex, multi-segment business.
• Experience building or improving a growth engine across acquisition, activation, conversion, retention, and expansion.
• Experience using CAC, LTV, payback period, or contribution margin to guide investment decisions.
• Experience building a disciplined experimentation culture and applying AI or automation to marketing operations and decision-making.
• Experience leading distributed or globally connected teams and influencing senior stakeholders across Marketing, Sales, Product, Engineering, Analytics, and Finance.

Culture & Benefits

• Hybrid workplace with in-person collaboration and flexibility; occasional communication outside regular hours may be required to collaborate with international colleagues and respond to urgent matters.
• Work from almost anywhere for up to 20 days per year.
• Company-paid therapy sessions, Headspace subscription, and an annual company-wide week off.
• Paid parental leave, generous paid vacation, birthday time off, paid volunteer time, health benefits, retirement benefits, life insurance, paid sick and medical leave, bereavement leave, floating holidays, and paid holidays.
• Development dollars, leadership development, and access to thousands of on-demand e-learning courses.
• Travel discounts, employee resource groups, free lunch two days per week, and San Francisco office amenities including a gym and bike parking.