Go-To-Market Manager (AI)

Location: Fully remote for candidates based in the EST or CST in the US or Canada.

Cash compensation: $120,000–150,000 USD or CAD depending on experience, with opportunity for variable compensation.

Company

hirify.global provides a healthcare SaaS platform that digitizes appointment check-in and helps healthcare organizations engage patients, improve efficiency, optimize staffing, and enhance clinical care.

What you will do

• Own the end-to-end strategy and execution of time-boxed, multi-channel campaigns for net-new and existing accounts.
• Translate account segments and intent data into campaign briefs covering the right to win, messaging, channels, and timelines.
• Bring new products and solutions to market through go-to-market narratives and execution plans.
• Create client- and prospect-facing emails, landing pages, ad copy, SDR talk tracks, and campaign narratives.
• Coordinate Demand Gen, SDR, Sales, Client Success, Marketing Operations, ABM, and Field Marketing teams around targeting, messaging, Marketo builds, lead routing, and Salesforce tracking.
• Analyze intent, MQL/MQC volume, opportunity creation, and qualified pipeline influence; codify learnings and improve messaging, sequencing, targeting, and always-on campaigns.

Requirements

• Bachelor's degree and 5+ years of experience in B2B demand generation, campaign management, revenue marketing, or a go-to-market role.
• Ability to communicate precisely and make clear, confident cases in writing, in meetings, and in presentations.
• Experience owning go-to-market work from initial idea and brief through launch, campaign execution, and generated pipeline.
• Ability to move quickly from insight to action, work through ambiguity, and execute with urgency toward ambitious goals.
• Ability to interpret business and campaign data, identify meaningful signals, determine their implications, and act on them.
• Hands-on experience with marketing automation such as Marketo, CRM platforms such as Salesforce, ABM platforms such as 6Sense or Demandbase, and AI-powered outreach tools such as Artisan, Clay, Qualified, or equivalents.
• Experience in healthcare SaaS or a similarly complex, long-cycle B2B environment.
• Strong follow-through, attention to critical details, intellectual curiosity, and willingness to improve existing approaches.

Culture & Benefits

• 100% remote work with home-office expense reimbursement.
• Flexible PTO and 8 company holidays.
• Monthly reimbursement for cell phone, internet, and wellness expenses.
• Paid parental leave, including 12 weeks for U.S. employees and a generous parental benefit for Canadian employees.
• Insurance coverage for employees, families, and pets, plus continuing education and professional certification reimbursement.
• Diverse and inclusive environment with employee resource groups, recognition, professional development, and growth opportunities.