8 дней назад
Account Based Marketing Manager (Americas)
130 000 - 140 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Account Based Marketing Manager (Americas) (B2B/ABM): Executing and localizing account-based marketing programs across North and Latin America with an accent on enterprise account engagement, integrated campaigns, and regional sales alignment. Focus on designing 1:1 and 1:few experiences, coordinating digital, outbound, events, and executive programs, and optimizing pipeline progression through account and campaign data.
Location: Remote; Boston, MA / Americas region
Salary: $130,000–$140,000 per year, plus incentive compensation
Company
is a Siemens Software company providing enterprise software and technology used to shape real-world applications.
What you will do
- Execute global 1:1 and 1:few account-based marketing programs across North America and Latin America.
- Develop creative account engagement programs, including executive engagement, workshops, direct mail, field experiences, customer events, and digital campaigns.
- Partner with Sales, BDR, Customer Success, and Marketing teams to prioritize accounts and advance meetings, pipeline, and opportunities.
- Localize global campaigns, messaging, and content for regional market needs while maintaining global consistency.
- Coordinate integrated programs across digital, outbound, events, paid media, web personalization, and executive engagement.
- Use Demandbase, Qualified, CRM, marketing automation, and account insights to measure and optimize performance.
Requirements
- Experience in B2B marketing, Account-Based Marketing, Field Marketing, Enterprise Marketing, or Demand Generation.
- Experience delivering marketing programs across the Americas and understanding enterprise buying behavior and regional market dynamics.
- Experience creating account engagement programs and integrated campaigns across digital, events, outbound, and executive engagement channels.
- Experience partnering with Sales, BDR, and Customer Success teams on coordinated account strategies.
- Familiarity with Demandbase, Qualified, Salesforce, marketing automation platforms, and web personalization tools.
- Strong project management and data-driven optimization skills across stakeholders, geographies, and time zones.
Nice to have
- Experience supporting both mature North American markets and growth markets in Latin America.
- Interest in applying AI and emerging marketing technologies to personalization, account research, and campaign execution.
Culture & Benefits
- Remote work within a global organization.
- Health and wellness benefits available according to the employee's country.
- Incentive compensation eligibility.
- Opportunities to work on real projects with global teams and pursue professional growth.
- Commitment to equality, inclusion, and merit-based hiring.
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