Associate Director of HCP Precision Marketing (RSV)

Location: Morristown, New Jersey, United States; onsite

Salary: $148,500–$214,500 per year

Company

hirify.global is an R&D-driven, AI-powered biopharma company developing medicines and vaccines, including mRNA-based platforms, to improve health outcomes globally.

What you will do

• Develop and execute branded and unbranded HCP campaigns, core claims, precision audience strategies, targeting, segmentation, and activation plans, including MLR review.
• Lead omnichannel HCP material development across websites, digital channels, social media, and HCP influencer marketing, aligning content with audiences, journey stages, channels, and business objectives.
• Manage agency relationships, deliverables, timelines, budgets, outcomes, campaign activation, and optimization across multiple channels.
• Partner with market research and analytics teams to develop research stimuli, manage project plans, define high-value audience segments, identify barriers and triggers, and apply insights to tactical execution.
• Develop integrated marketing brand plans, vaccination journey maps, moments-that-matter strategies, media activation, A/B testing, and audience-led content plans.
• Track campaign and audience KPIs, optimize targeting, messaging, channel mix, frequency, sequencing, retargeting, and trigger-based activation, and develop GenAI-powered content materials.

Requirements

• Bachelor’s degree required.
• 5+ years of experience in the healthcare, pharmaceutical, or life sciences industry.
• Proven track record of delivering measurable business results through segmentation and content strategy.
• Must be a US or Puerto Rico resident.

Nice to have

• MBA or an advanced degree in a relevant field.
• Experience with pharmaceutical product launches and lifecycle management.

Culture & Benefits

• Work on AI-driven research, smart manufacturing, mRNA platforms, and global vaccination initiatives.
• Access mentoring, international mobility programs, and career development opportunities across four continents.
• Receive a rewards package and employee benefits.
• Healthcare, prevention, wellness programs, and at least 14 weeks of gender-neutral parental leave are provided.
• Work alongside a supportive, future-focused team.