Director, Consumer Marketing Team Lead, US HIV Treatments

Location: North Wales, Pennsylvania, United States; based in the Upper Gwynedd, PA office. Onsite role with 10% travel. No relocation.

Base salary: $190,800–$300,300 per year, plus eligibility for an annual bonus and long-term incentive where applicable.

Company

hirify.global develops medicines and treatments, including an HIV business portfolio with inline products, a product under FDA review, and an active research pipeline.

What you will do

• Lead brand and HCC strategy development, using market understanding and customer insights to set strategic direction.
• Develop and implement HCC promotional campaigns and innovative marketing solutions for complex challenges.
• Generate and synthesize insights from multiple data sources, optimize promotional impact, and define and track marketing KPIs.
• Build, lead, and mentor a Customer Agile Team of marketing, campaign design, development, and measurement experts.
• Lead agile planning, set strategic priorities and quarterly objectives, and collaborate with Data & Analytics, Policy, Payer Marketing, Global Communications, Regulatory, Legal/Compliance, and Ecosystem teams.
• Manage agency relationships and budgets, contribute to portfolio go-to-market strategy, and coordinate priorities with other Directors.

Requirements

• At least 10 years of combined experience in pharmaceutical marketing, customer segment marketing, and/or payer marketing.
• Proven experience developing and implementing pharmaceutical marketing strategies and campaigns across clinical development, pre-launch planning, brand launch, and post-launch optimization.
• Experience leading product positioning and branding, and using data to make informed decisions.
• Excellent verbal and written communication skills, including the ability to deliver compelling presentations and engage internal and external stakeholders.
• Adaptability and a successful history of collaborating with marketing, sales, medical, and other cross-functional partners.
• Solid business acumen and fiscal management experience.
• Deep understanding of omnichannel marketing across digital and non-digital channels, including experience working with agencies.
• Bachelor’s degree or equivalent required.

Nice to have

• Experience in HIV.
• MBA or equivalent.
• Understanding of US commercial and regulatory requirements.
• Field sales and/or sales leadership experience.
• Familiarity with agile tools such as Jira and Mural.

Culture & Benefits

• Regular employee position with medical, dental, vision, and other insurance benefits for employees and families.
• Retirement benefits including a 401(k), paid holidays, vacation, compassionate leave, and sick days.
• Inclusive environment that values diverse perspectives, respectful challenge, and collective problem-solving.

Hiring process

• Applications are accepted for US and Puerto Rico residents.
• Accommodation support is available during the hiring process.