Director U.S. Marketing, HCC Strategy, Atherosclerosis

Location: Hybrid role based in the Upper Gwynedd, Pennsylvania office, United States; US and Puerto Rico residents only. No relocation. Travel requirements: 10%.

Salary: $190,800–$300,300 per year, plus potential annual bonus and long-term incentive.

Company

hirify.global develops medicines and therapeutic options intended to improve and extend patients’ lives worldwide.

What you will do

• Develop the comprehensive HCC strategy, holistic customer experience, and activation plan for atherosclerosis.
• Build an integrated, patient-centered experience covering education, access, affordability, fulfillment, and ongoing engagement.
• Own the end-to-end Direct-to-Patient strategy, roadmap, prioritization, launch readiness, performance management, and cross-functional execution.
• Establish governance, decision forums, KPI reviews, performance routines, and continuous optimization processes.
• Lead launch readiness by tracking milestones, identifying risks, resolving issues, managing dependencies, and escalating key decisions.
• Coordinate marketing, access, payer marketing, customer experience, digital, analytics, legal, compliance, privacy, medical, supply chain, training, and external partners in an agile model.

Requirements

• Bachelor’s degree or equivalent required; MBA or equivalent advanced degree preferred.
• Significant experience in consumer marketing, patient access, digital health, product ownership, or platform-based solutions.
• Strong business acumen, analytical skills, strategic thinking, financial acumen, communication skills, and decision quality.
• Experience owning strategy, roadmap, launch execution, budget, forecasting, performance management, and cross-functional delivery for complex initiatives.
• Strong understanding of US healthcare access, affordability, pharmacy fulfillment, patient support, digital engagement, and regulatory and compliance considerations.
• Experience translating brand strategy into operational capabilities and measurable execution plans.
• Ability to assess emerging consumer engagement, Direct-to-Patient, digital health, telehealth, and pharmacy marketplace trends.
• Ability to lead in a matrixed environment and influence senior stakeholders without direct authority.
• Comfort operating in ambiguity and collaborating across complex organizational structures.

Nice to have

• Experience building or scaling Direct-to-Patient, patient support, digital access, e-commerce, platform, or consumer-facing healthcare capabilities.
• Experience with vendor and partner management, capability building, operational readiness, and performance optimization.
• Familiarity with patient journey analytics, digital funnel performance, experimentation, CRM, consent and data capture, and omnichannel engagement.
• Experience shaping enterprise capabilities through a lead brand deployment model.
• Experience working in agile ways, including backlog prioritization, sprint planning, outcome definition, and iterative delivery.
• Pharmaceutical experience.

Culture & Benefits

• Hybrid work arrangement with a regular office location in Upper Gwynedd, Pennsylvania.
• Comprehensive medical, dental, vision, and other insurance benefits for employees and families.
• Retirement benefits including a 401(k).
• Paid holidays, vacation, compassionate leave, and sick days.
• Inclusive workplace focused on collaboration, diverse perspectives, and respectful challenge.