Director, HCP Marketing Lead (Biopharmaceutical)

Location: Hybrid role based out of the Bridgewater, NJ office, with remote work most of the time and in-person collaboration as needed. Occasional domestic travel of approximately 20% is required.

Salary: $177,000–$242,000 annual.

Company

hirify.global is a global biopharmaceutical company focused on transforming the lives of patients with serious and rare diseases.

What you will do

• Own the development and execution of the overarching HCP marketing strategy, translating brand objectives, market dynamics, insights, and clinical evidence into differentiated positioning and customer engagement strategies.
• Develop HCP messaging platforms and communication strategies across personal and non-personal promotion channels, partnering with digital marketing on omnichannel execution.
• Lead sales marketing strategy, including resourcing, call objectives, execution frameworks, targeting models, sales tools, clinical selling narratives, and field readiness.
• Collaborate with Marketing, Sales, Sales Operations, Training, Market Access, and Analytics to evaluate execution, capture field insights, and improve customer engagement and treatment adoption.
• Lead the HCP Agency of Record through creative briefs, concept design, MLR review, production, and field release while managing scope, performance, timelines, and budget.
• Steward promotional tactics through Medical, Legal, Regulatory, and Compliance governance and manage budgets with Commercial Finance.

Requirements

• Bachelor’s degree and 10+ years of biopharmaceutical brand management or marketing experience, or a Master’s degree and 6+ years of biopharmaceutical brand management or marketing experience.
• Strong understanding of HCP decision journeys, customer segmentation and targeting, treatment adoption drivers, and prescribing behavior.
• Ability to synthesize market research, competitive intelligence, and clinical data into actionable HCP strategies and data-informed commercial decisions.
• Expertise translating complex scientific evidence into clear, compelling, and differentiated HCP messaging frameworks across prescriber segments.
• Proven track record designing, delivering, and pulling through successful field sales tools, messaging, and associated training.
• Exceptional executive presence, communication, and matrix-management skills, with the ability to influence without authority across high-performing teams.
• Thorough understanding of FDA regulations, promotional guidelines, and MLR review processes.
• Authentic commitment to improving the lives of patients with serious and rare diseases.

Nice to have

• Prior experience in field sales and/or rare or orphan diseases is highly preferred.

Culture & Benefits

• Human-centered culture focused on patients, meaningful scientific progress, curiosity, and individual contributions.
• Medical, dental, vision, and mental health coverage, annual wellbeing reimbursement, and Employee Assistance Program access.
• Paid time off, fertility and family-forming benefits, caregiver support, and flexible work schedules.
• 401(k) with company match, annual equity awards, ESPP participation, and company-paid life and disability insurance.
• Learning Institute access, LinkedIn Learning, workshops, leadership programs, mentoring, networking, employee resource groups, and service opportunities.