Demand Generation Manager (Healthcare)

Location: Remote within the United States; based in Franklin, Tennessee. Minimal travel required, less than 20%, primarily for occasional team or company offsites.

Company

hirify.global provides AI-driven revenue cycle management and complex claims recovery solutions for hospitals through its e360 RCM platform and Complex Revenue Intelligence approach.

What you will do

• Plan, build, and execute multi-channel demand generation campaigns across email, paid social, SEM, retargeting, and organic channels.
• Own marketing-sourced pipeline targets, campaign budgets, ROI tracking, and performance reporting.
• Create and manage blog posts, ebooks, guides, landing pages, nurture emails, and a scalable content production workflow.
• Build lead nurture programs and campaign workflows in HubSpot within existing lead-scoring and account-routing logic.
• Coordinate with Product Marketing, Event Marketing, SDRs, and the GTM Engineer on messaging, events, lead handoff, automation, and data needs.
• Analyze campaign performance, optimize MQL volume and conversion rates, and pilot AI-enabled marketing and content tools.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and experience.
• 3–5 years of experience in demand generation, growth marketing, or a related B2B marketing role.
• Hands-on experience with marketing automation platforms, preferably HubSpot, and CRM systems such as Salesforce.
• Strong writing skills for independently creating blog, email, landing page, and other funnel content.
• Strong analytical, project management, prioritization, and campaign optimization skills.
• Ability to work with technical GTM or RevOps partners, maintain data hygiene, attend regularly and predictably, and work at a computer for extended periods.

Nice to have

• Experience in healthcare, healthcare technology, Revenue Cycle Management, or another complex B2B industry.
• Experience piloting AI-enabled content or marketing tools.

Culture & Benefits

• Individual contributor role with no direct reports at this time.
• Self-directed, cross-functional environment focused on integrity, accountability, collaboration, innovation, and continuous improvement.
• Remote work environment with occasional company or team offsites.
• Support for employee growth through tools, resources, and career development opportunities.
• Commitment to work-life balance and an inclusive, non-discriminatory workplace.