Product Marketing Manager (AI)

Location: Hybrid — Copenhagen, Sjælland, Denmark

Company

hirify.global is a product company building an AI-powered Human Success Platform integrated into Microsoft 365, combining learning, performance, engagement, and coaching for organizations and employees.

What you will do

• Build a connected view of customers, competitors, and the market, turning signals into insights for product and commercial decisions.
• Develop positioning and messaging for customers, buyers, partners, analysts, and internal teams.
• Own and improve the customer experience across the buying journey, from first product exposure through evaluation.
• Create demos, interactive product experiences, visual storytelling, and use-case-led journeys that make the product clear and differentiated.
• Support product launches and go-to-market initiatives from strategy through execution.
• Partner with Product, Design, Marketing, Sales, and Customer Success to translate capabilities into buyer-facing experiences and build alignment.

Requirements

• 3+ years of Product Marketing experience in B2B SaaS or AI technologies.
• Experience working across Product, Sales, Marketing, and Customer Success while balancing competing priorities and stakeholder needs.
• Strong written and verbal communication skills, with the judgment to make complex ideas clear for different audiences.
• Experience turning product capabilities and customer needs into clear stories and useful written, visual, and interactive content.
• Experience developing positioning, messaging, go-to-market plans, and sales enablement programs.
• Confidence influencing decisions and building alignment without direct authority.
• Confidence using AI to accelerate research, connect data, develop content, and scale impact while recognizing where human judgment matters most.
• Strong commercial awareness, curiosity, and a hands-on mindset.

Nice to have

• Experience in HR technology, learning technology, employee engagement, performance management, or workplace platforms.
• Experience bringing AI-powered products or capabilities to market, including visual storytelling assets, demos, or interactive experiences that simplify complex technology.
• Experience conducting customer research, competitive analysis, or market intelligence programs.

Culture & Benefits

• Full flexibility to work from home or the office and choose working hours.
• 10% of working time dedicated to learning and development.
• Pension plan with life insurance and coverage for loss of work capacity or serious illness.
• Health insurance covering hospital stays, surgeries, and physical therapy.
• Company laptop, iPhone, subscription, lunch, snacks, and drinks provided.